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# City-Centric Hawaiian Shirts
These Wacko Maria Shirts Have a Vintage Vacation-Ready Look

By Riley von Niessen | Published 2017-01-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/wacko-maria-shirts
References: [hypebeast](http://hypebeast.com/2016/12/wacko-maria-2017-ss-hawaiian-shirt) & [wackomaria.co.jp](http://wackomaria.co.jp/?jhbv)

After releasing a [line of apparel](https://www.trendhunter.com/trends/wasted-youth-x-tappei) in celebration of the anniversary of its 'Paradise Tokyo' flagship, the Japanese clothing label is back with a fresh series of Wacko Maria shirts.

While the former collection featured the [devilish artwork](https://www.trendhunter.com/trends/takashi-murakami-tee) of 'Neck Face,' the brand's more recent pieces stick to scenic imagery that has a clear vintage aesthetic. Each of the [button-ups](https://www.trendhunter.com/trends/mount-gay-rum-x-peter-millar-golf-shirt) features a plethora of palm trees and a city skyline behind them. The color of the towering buildings changes depending on the shirt, as some are shaded a bright hue of blue while others contrast the rest with neon pink.

The palm trees on the Wacko Maria shirts are depicted more traditionally, however the single-toned fabric that the images are printed on give the whole scene a bit of a dystopian feel.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 64% | Activity: 62% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Vintage Aesthetic Shirts:** Designing vintage aesthetic shirts with scenic imagery presents an opportunity for brands to tap into nostalgia and create timeless fashion pieces.
- **City-themed Apparel:** Creating city-themed apparel with iconic city skylines and landmarks allows brands to cater to the urban lifestyle trend and appeal to consumers looking for unique and personalized clothing.
- **Dystopian-inspired Prints:** Developing dystopian-inspired prints on clothing offers a disruptive innovation opportunity to blend fashion with a sense of fantasy and intrigue.

### Sectors Adopting This

- **Fashion:** The fashion industry can integrate vintage aesthetic shirts into their collections, catering to those seeking nostalgic and unique attire.
- **Apparel Design:** The apparel design industry can explore the concept of city-themed clothing and leverage iconic city skylines to create striking and personalized fashion pieces.
- **Printing Technology:** Advancements in printing technology can help develop high-quality dystopian-inspired prints on clothing, allowing designers to bring their creative visions to life.

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