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# Easy Intoxication Sticks
The WA|HH Quantum Sensations Spray Will Get You Drunk Instantly

By Sarah Nazim | Published 2012-05-07 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/waah-quantum-sensations-spray
References: [mashable](http://mashable.com/2012/05/05/alcoholic-spray/) & [dailymail](http://www.dailymail.co.uk/news/article-2139345/Inventor-develops-spray-makes-instantly-drunk--wears-sloppy-seconds.html)

You can say goodbye to happy hour with the WA|HH Quantum Sensations spray by scientist David Edwards and designer Philippe Starck. This device will give you the instant effect of having drunk [a few glasses of alcohol](https://www.trendhunter.com/trends/nowadays-cherry), without the side-effects or hangovers.

Each spray will give you .0075 ml of alcohol and the effects are said to last for a short period of a few seconds. The stick holds two milliliters which means that it would take 1000 sprays to make up the equivalent 40-60ml of alcohol in a [cocktail drink](https://www.trendhunter.com/trends/shocking-bull).

The WA|HH Quantum Sensations spray will only be released in Europe at 20 Euros per vial. A question to ponder is whether or not people will forgo the social aspect of having a few drinks for [a puff of spray](https://www.trendhunter.com/trends/moodscentz-by-wizard-wellness)?

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 49% | Activity: 85% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions)

## Key Themes

### What Makes This Trend Stand Out

- **Instant-effect Intoxication:** The WA|HH Quantum Sensations spray offers the disruptive innovation opportunity of providing instant intoxication without the side-effects or hangovers.
- **Alcohol Alternative:** The WA|HH Quantum Sensations spray presents a disruptive innovation opportunity by offering a non-alcoholic alternative that mimics the effects of alcohol.
- **Personalized Intoxication:** The WA|HH Quantum Sensations spray provides the disruptive innovation opportunity of personalized intoxication, allowing users to control the amount of alcohol-like effects they experience.

### Sectors Adopting This

- **Beverage Industry:** The beverage industry can explore the disruptive innovation opportunity of creating non-alcoholic alternatives that mimic the effects of alcohol, such as the WA|HH Quantum Sensations spray.
- **Hospitality Industry:** The hospitality industry can embrace the disruptive innovation opportunity of offering the WA|HH Quantum Sensations spray as a unique and novel experience for patrons, providing instant intoxication without the need for traditional alcoholic beverages.
- **Health and Wellness Industry:** The health and wellness industry can tap into the disruptive innovation opportunity of the WA|HH Quantum Sensations spray by marketing it as a safer alternative to traditional alcohol, appealing to consumers who want to avoid the negative effects of excessive drinking.

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