# Clean Plant-Powered Skincare W3ll People's Skincare is Dermatologist-Developed & Accessible By Laura McQuarrie | Published 2021-10-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/w3ll-people-plantpowered-skincare References: [businesswire](https://www.businesswire.com/news/home/20211014005623/en) & [w3llpeople](http://www.w3llpeople.com) W3ll People's clean, [plant-powered skincare](https://www.trendhunter.com/trends/folie) shares dermatologist-developed, super clean solutions for all skin types. The accessible skincare collection from the brand introduces staples in the form of a moisturizer, cleanser, exfoliating powder, eye gel-cream and facial oil. The [clean beauty brand](https://www.trendhunter.com/trends/finally-all-natural), well-known for its cosmetics, is now venturing into the world of skincare to support a beauty routine that's clean and complete. These safe and effective formulas tap into the power of natural ingredients such as hydrating and skin-plumping snow mushroom, antioxidant-rich aloe juice and broccoli seed oil, which works as a naturally derived silicone alternative. The brand is passionate about [plant-based ingredients](https://www.trendhunter.com/trends/clear-skin-collection), as well as excluding over 1,700 additives like fragrances and fillers from its formulas. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 23% | Activity: 23% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Clean Skincare:** There is potential for developing more skincare products that use natural ingredients like snow mushroom, aloe juice, and broccoli seed oil as alternatives to chemical-based ingredients. - **Plant-powered Beauty:** Companies can explore more plant-based beauty solutions to tap into the growing demand for clean and natural skincare products. - **Dermatologist-developed Products:** Creating skincare products that are developed with input from dermatologists can be a key selling point for consumers looking for safe and effective options for all skin types. ### Sectors Adopting This - **Clean Beauty:** Brands that focus on clean and natural ingredients, as well as excluding harmful additives from their products, can stand out in the competitive beauty industry. - **Plant-based Skincare:** There is a growing demand for skincare products that use natural ingredients like snow mushroom, aloe juice, and broccoli seed oil as alternatives to chemical-based ingredients. - **Dermatology-related Products:** The input and expertise of dermatologists can be leveraged to create new and innovative skincare products for consumers looking for safe and effective options for all skin types. ## Related on Trend Hunter - [Plant-Rich Facial Care Products](https://www.trendhunter.com/trends/weleda-facial-care.md) - [Empowerment-Committed Beauty Lines](https://www.trendhunter.com/trends/kindness-powered-skincare.md) - [Plant-Derived Wilderness Skincare Companies](https://www.trendhunter.com/trends/wylder-organics.md) - [Clean Superfruit Skincare](https://www.trendhunter.com/trends/rms-skincare.md) - [Scientifically Inspired Skincare Brands](https://www.trendhunter.com/trends/premium-skincare-brand.md) - [Accessible Nourishing Skincare](https://www.trendhunter.com/trends/best-skincare.md) - [Refillable Plant-Powered Skincare](https://www.trendhunter.com/trends/folie.md) - [Plant-Based Retinols](https://www.trendhunter.com/trends/olivier-midy.md) - [Potent Plant-Powered Cosmetics](https://www.trendhunter.com/trends/keya-skincare.md)