# Unkempt Kimono Editorials The W September 2014 Willy Vanderperre Photoshoot is Messy By Jordy E | Published 2014-08-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/w-september-2014 References: [wearesodroee](http://wearesodroee.com/2014/08/19/tie-one-on/lara-stone-by-willy-vanderperre-for-w-magazine-september-2014-7/) & [wmagazine](http://www.wmagazine.com) The W September 2014 Willy Vanderperre photoshoot featuring model Lara Stone infuses the magazine with a chic Japanese appeal. Stone sported a series of modern takes on the classic kimono, reinterpreting the style in a manner that will certainly be approachable for readers of the publication. Stylist Melanie Ward worked with a multitude of motifs. In addition to the wrap dresses and thick belts resembling kimonos, Ward also chose to make use of masculine ties, button up leather oxford shirts, gem-encrusted blazers and black skinny jeans. Though these pieces may be quite diverse and dissimilar, Ward nonetheless managed to make each one work in a seamless manner. Matched with the eclecticism of Ward were patterned curtains hanging behind stone, the perfect backdrop for the bold selection of apparel. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 9% | Activity: 3% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Modern Kimono Fashion:** Disruptive innovation opportunity: Explore new designs and materials to create modern interpretations of the classic kimono. - **Eclectic Styling:** Disruptive innovation opportunity: Combine diverse and dissimilar clothing elements to create unique and seamless fashion ensembles. - **Bold Backgrounds:** Disruptive innovation opportunity: Incorporate bold and patterned backdrops to enhance the visual impact of apparel photography. ### Where This Applies - **Fashion Design:** Disruptive innovation opportunity: Collaborate with fashion designers to create modern kimono-inspired clothing that appeals to a wider audience. - **Styling and Image Consulting:** Disruptive innovation opportunity: Develop innovative styling techniques that merge diverse clothing elements to create unique fashion looks. - **Photography and Set Design:** Disruptive innovation opportunity: Inventive use of bold and patterned backgrounds to create visually striking photography that emphasizes the apparel. ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)