# Inquisitive Media Ads The W Radio News Broadcast Campaign Asks 'What Do You Think?' By Meghan Young | Published 2014-11-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/w-radio-news References: [adeevee](http://www.adeevee.com/2014/11/w-radio-news-broadcast-what-do-you-think-of-print/) The W Radio News Broadcast ad campaign is as clever as it is colorful. It focuses on the iconic speech bubble in order to get a discussion going around a myriad of topics including everything from global warming to celebrity photo leaks and even [traffic jams](https://www.trendhunter.com/trends/where-have-you-been). By doing so, the W Radio News Broadcast ad campaign shows that as much as they report the news, they also foster a conversation around the news. Conceived and executed by Alazraki Transmedia Network, an ad agency based in Mexico City, Mexico, the W Radio News Broadcast ad campaign was art directed by Laura Riva Palacio, Adrian Sanabria and Maria Villarroya. Overall, the campaign is [simple yet powerful](https://www.trendhunter.com/trends/legitimate-you), sending a strong message about participation. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 34% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Interactive Ad Campaigns:** Creating ad campaigns that encourage audience participation and foster discussion on various topics can be a disruptive innovation opportunity for the advertising industry. - **Iconic Symbol Usage:** Utilizing recognizable symbols, such as speech bubbles, in advertising campaigns can be a disruptive innovation opportunity for creating memorable and impactful messages. - **News Engagement Promotion:** Designing ad campaigns that not only report the news but also promote active engagement and conversation around important topics can be a disruptive innovation opportunity for media companies. ### Who This Affects Most - **Advertising:** In the advertising industry, creating interactive ad campaigns that spark discussions can disrupt traditional advertising approaches and engage audiences in new ways. - **Graphic Design:** The use of recognizable symbols, like speech bubbles, in ad campaigns can disrupt traditional graphic design practices and create visually appealing and impactful messages. - **Media and Journalism:** Promoting news engagement through ad campaigns can disrupt traditional media and journalism approaches by encouraging active participation and fostering conversations on important issues. ## Related on Trend Hunter - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md)