# Exotic 70s Editorials The W May 2014 Issue Features All-American Model Hilary Rhoda By Megan Facciuolo | Published 2014-05-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/w-may-2014 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/04/more-is-more-hilary-rhoda-by-roe-ethridge-for-w-special-edition-may-2014-editorial.html) & [wmagazine](http://www.wmagazine.com/) World-renowned model Hilary Rhoda graces the pages of the special edition W May 2014 Issue in retro form. The model is known for her all-American aesthetic, so it is suiting that she was chosen for this editorial that is set in a 70s-looking American abode. The home or set where the photos were taken boasts [boldly patterned wall papers](https://www.trendhunter.com/trends/the-lilly-reserve-collection) with matching furniture. 'More is More' couldn't be a more appropriate name for the editorial because just when you think their couldn't be any more patterned decor, there is. All the sets feature floral couches, cheetah-printed rugs and tropical pillow shams. However, Hilary still stands out amongst all the [vintage patterns](https://www.trendhunter.com/trends/lillys-vintage-vault) due to her minimally clad body. In most photos, she is showing off her long gams in both two and one-piece [bathing suits](https://www.trendhunter.com/trends/country-club). ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 80% | Activity: 17% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Retro Fashion:** There is a growing trend of fashion editorials and campaigns with a retro-inspired aesthetic, providing opportunities for brands to tap into nostalgia and capture the attention of audiences. - **Bold Patterns:** Bold, eclectic patterns are making a comeback in fashion and home decor, presenting opportunities for designers to experiment with eye-catching designs that appeal to those seeking something unique and vibrant. - **Minimalist Fashion:** As maximalist trends rise, so does the trend of minimalist fashion - a promising niche market driven by consumers who prioritize simplicity and sustainability in their clothing choices. ### Industries Being Reshaped - **Fashion:** The fashion industry can leverage the trend of retro and maximalist fashion through clothing lines and marketing campaigns that appeal to consumers seeking that vintage, bold aesthetic. - **Home Decor:** Interior and home decor brands can capitalize on the trend of maximalist home decor by creating collections and advertising their products on platforms that attract maximalist design enthusiasts. - **Swimwear:** Swimwear companies can invest in minimalist designs that cater to those seeking more functional, comfortable, and sustainable options for their beach and pool outings. ## Related on Trend Hunter - [Summer-Ready Home Decor](https://www.trendhunter.com/trends/summer-refresh.md) - [Inaugural Spring Homeware Collections](https://www.trendhunter.com/trends/hilary-macmillans-homeware.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Holiday Fashion Campaigns](https://www.trendhunter.com/trends/tommy-hilfigers-2025.md) - [Optimistic Fashion Brand Runways](https://www.trendhunter.com/trends/brand-homecoming.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md)