# Risque Transformed Geisha Shoots The W March 2013 Editorial Explores The Japanese Tradition By Leslie Chen | Published 2013-02-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/w-march-2013 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2013/02/east-of-eden-by-mert-alas-marcus-piggott-for-w-march-2013-editorial.html) & [wmagazine](http://www.wmagazine.com/) Geishas may originally be a Japanese tradition, but the W March 2013 editorial proves that it can translate itself into [many different cultures](https://www.trendhunter.com/trends/chinese-golden-age-models). Featuring a multitude of different interpretations of the classic Geisha look, the W March 2013 was captured by photographers Mert Alas & Marcus Piggott with styling done by Edward Enninful. Models Ondria Hardin, Saskia de Brauw, Xiao Wen Ju and Yumi Lambert each don their own Geisha character; a classic Geisha, one with barely any clothing on with [books replacing the obi](https://www.trendhunter.com/trends/amusebouche) (an important part of a Geisha's dress which looks sort of like a backpack) and a handful of other artistic variations. The W March 2013 photo shoot does an amazing job at [paying homage to the Geisha](https://www.trendhunter.com/trends/kasashima-gallery) while exploring new facets of the heritage. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Multicultural Geisha Fashion:** This trend highlights the adaptation of the traditional Geisha look across different cultures, creating opportunities for fashion brands to design multicultural Geisha-inspired clothing lines. - **Artistic Geisha Interpretations:** This trend showcases the artistic variations of the Geisha concept, opening up possibilities for artists and designers to create innovative and avant-garde Geisha-inspired artworks and products. - **Modern Geisha Symbolism:** This trend explores the modern symbolism of the Geisha image, offering opportunities for marketers to use the Geisha concept as a symbol of elegance, mystery, and cultural fusion. ### Where This Applies - **Fashion:** Fashion brands can capitalize on the multicultural Geisha trend by creating clothing lines that feature modern and culturally diverse interpretations of the Geisha look. - **Art:** Artists and designers can leverage the artistic Geisha interpretations trend by creating unique and avant-garde artworks and products inspired by the Geisha concept. - **Marketing and Advertising:** Marketers can harness the modern Geisha symbolism trend to create campaigns and branding strategies that incorporate the elegance, mystery, and cultural fusion associated with the Geisha image. ## Related on Trend Hunter - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Raunchy Anime-Inspired Exhibitions](https://www.trendhunter.com/trends/manuela-soto-sosa.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [All-Asian Beauty Campaigns](https://www.trendhunter.com/trends/maybelline-face-the-difference.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md)