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# Eccentric Straw Manes
Against Nature for W March 2011 is a Stunning Spread

By Francis Tiangson | Published 2011-03-07 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/w-march-2011
References: [zombieandcandy](http://zombieandcandy.com/frida-gustavsson-caroline-brasch-hailey-clausen-by-mert-marcus-for-w-march-2011) & [wmagazine](http://www.wmagazine.com/)

The W March 2011 edition features a stunning spread titled Against Nature. Shot by Mert Alas and Marcus Piggott, the photographs feature models clad in brightly-hued clothing set against a dark and gloomy surrounding.

Frida Gustavsson, Caroline Brasch and Hailey Clausen are the models who bring this vibrant W March 2011 fashion spread to life. The three models can be seen laying on dark and withering grass, with gloomy skies and a vast emptiness. All attention is drawn towards the models and their intense-colored ensembles.

This W March 2011 feature perfectly contrasts the vivid, man-made clothing against the rugged, bland, natural setting. The colors jump right, drawing all of your concentration to the magnificently super-saturated outfits on the models.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 92% | Activity: 89% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What's Driving This Trend

- **Vibrant Fashion Contrasts:** Disruptive innovation opportunities lie in creating bold and contrasting fashion campaigns that juxtapose vibrant colors against natural settings.
- **Intense-colored Ensembles:** Disruptive innovation opportunities exist in designing and promoting fashion collections that feature intensely saturated colors on models for a visually striking effect.
- **Dark and Gloomy Surroundings:** Disruptive innovation opportunities can be found in incorporating moody and atmospheric environments into fashion photography to create captivating visual narratives.

### Who This Affects Most

- **Fashion:** The fashion industry can explore new ways to create visually stunning campaigns by experimenting with vibrant contrasts and intense colors.
- **Photography:** The photography industry can leverage dark and gloomy surroundings to create visually impactful and emotionally evocative images.
- **Marketing and Advertising:** The marketing and advertising industry can utilize contrasting fashion campaigns to capture audience attention and create memorable brand experiences.

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