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# Polka-Dotted Heartthrob Covers
George Clooney Looks Sauve for W Magazine January 2014

By Vasiliki Marapas | Published 2013-12-04 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/w-magazing-2014
References: [thecitizensoffashion](http://thecitizensoffashion.com/2013/12/02/george-clooney-for-w-magazine-december-2013-january-2014/) & [astairwaytofashion](http://astairwaytofashion.com/2013/12/02/george-clooney-for-w-magazine-december-2013january-2014/)

The world knows George Clooney as a swoon-worthy ladies man, but now, thanks to the W January 2014 issue, they also know that he can pull off polka-dots. Emma Summerton captures the charming Mr. Clooney in a polka-dotted ensemble chosen by Michael Kucmeroski, which matches the impressive set design by Thomas Thurnauer. The end result is reverse Cruella-Devil inspired look, although Clooney seems much friendlier than the iconic villain. Thankfully, no puppies were harmed in the making of this [theatrical, optical-illusion style spread](https://www.trendhunter.com/trends/winter-2025-campaign) and matching suit.

It takes someone comfortable with their masculinity to [rock polka-dots](https://www.trendhunter.com/trends/tough-guys-soft-sweaters), and Clooney does just that without missing a beat. The spread is an awesome way to usher in the New Year. Fans and non-fans alike should definitely check out the alluring, [monochromatic editorial](https://www.trendhunter.com/trends/alessandro-micheles).

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 61% | Activity: 50% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Polka-dotted Fashion:** The trend of incorporating polka-dots into fashion creates opportunities for designers to create unique and eye-catching garments.
- **Optical-illusion Style:** The use of optical-illusion style in photography and design can disrupt traditional visual storytelling, offering a fresh and intriguing approach to creative projects.
- **Celebrity-inspired Editorial Spreads:** The popularity of celebrity-inspired editorial spreads presents an opportunity for magazines and brands to collaborate with famous personalities to create captivating and influential visuals.

### Where This Applies

- **Fashion:** The fashion industry can leverage the polka-dotted fashion trend to create new collections and attract a wider audience.
- **Photography:** Photography industry professionals can explore the use of optical-illusion style in their work to stand out and offer unique visual experiences to clients.
- **Media and Entertainment:** The media and entertainment industry can capitalize on the appeal of celebrity-inspired editorial spreads by collaborating with celebrities to create compelling and attention-grabbing content.

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