# Rock’n’Roll Celebutorials The W Magazine Tom Cruise Shoot Shows a New Character By Jennifer Gosnell | Published 2012-05-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/w-magazine-tom-cruise References: [oystermag](http://oystermag.com/see-tom-cruise-abbey-lee-editas-entire-w-editorial) & [wmagazine](http://www.wmagazine.com/celebrities/2012/06/tom-cruise-rock-of-ages-cover-story) The W Magazine Tom Cruise feature for June 2012 reinforces a well-known fact about the celebrity-turned-rockstar in the upcoming movie Rock of ages: he's a bit eccentric. With widely publicized stunts, including jumping on a couch while being interviewed by Oprah, the latest wild Tom Cruise news is actually professionally related. Starring in the upcoming movie Rock of Ages, which is set to release on June 15th, the star already has a bit of a rock'n'roll edge. As a promotion for the movie, Cruise was photographed in full Rock of Ages make up and hair for the W Magazine cover alongside models Abbey Lee Kershaw and Edita Vilkeviciute. Having seen Cruise in a variety of roles ranging from classic Jerry McGuire to Top Gun to Mission Impossible, this is a very different new look for him. Singing, dancing and rocking out in Rock of Ages, Cruise embarks on a new career move with this film. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 48% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Transformations:** Opportunities for companies to capitalize on celebrities reinventing themselves to promote products associated with new personas. - **Movie Promotions:** Innovative movie promotions initiatives to enhance and increase reach of target audience for higher box office returns. - **Rockstar Fashion:** Growing popularity of rockstar fashion leading to opportunities for designers to capitalize on this trend. ### Sectors Adopting This - **Entertainment:** Creating more accurate simulated reality video games and virtual experiences to increase industry revenue. - **Fashion:** Using Tom Cruise and other celebrities to launch new fashion lines and create unique clothing lines. - **Advertising:** Producing creative advertisements to showcase celebrity promotions in innovative ways to gain consumer interest. ## Related on Trend Hunter - [Thrilling Plant-Based Food Campaigns](https://www.trendhunter.com/trends/quorn-mission-snack-swap-campaign.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Documentary-Themed Luggage Campaigns](https://www.trendhunter.com/trends/built-for-the-journey.md) - [Wild ’80s Rock Exhibits](https://www.trendhunter.com/trends/80s-rock-exhibit.md) - [Celebrity-Approved Playlists](https://www.trendhunter.com/trends/dwayne-johnson.md) - [Hair Metal-Inspired Aged Rums](https://www.trendhunter.com/trends/aged-rum.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Actor-Fronted Men's Fragrance Campaigns](https://www.trendhunter.com/trends/paradigme-fragrance.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md)