# Surreal Ethereal Editorials The W Magazine 'Sweet Escape' Photoshoot Stars a Dreamy Karlie Kloss By Meghan Young | Published 2013-05-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/w-magazine-sweet-escape References: [trendland](http://trendland.com/nick-knights-haute-death-for-w-magazine/) & [wmagazine](http://www.wmagazine.com/) Part illustration, part photoshoot, the W Magazine 'Sweet Escape' editorial blends two artforms to create a surreal and stylish collection of images. Yet no matter how pretty and whimsical they may seem, there is a dark element stitched throughout. Revolving around the theme of life and death, it is an exploration of contrasts that will captivate readers immediately. Starring top model Karlie Kloss, the W Magazine 'Sweet Escape' editorial showcases "couture's otherworldly confections," as written by the publication. The American beauty was dreamily outfitted by stylist Edward Enninful, who pulled pieces from the likes of [Dior](https://www.trendhunter.com/trends/designer-of-dreams), [Givenchy](https://www.trendhunter.com/trends/mask-fit-red-cushion), [Chanel](https://www.trendhunter.com/trends/chanel-winter-tale), Iris Van Herpen and more. Overall, the photoshoot is a cross between Parisian opulence and a Grimm’s fairy tale. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 77% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Blend of Artforms:** Exploring the fusion of different art forms to create innovative and captivating visual experiences. - **Contrasting Themes:** Using juxtapositions and contrasts to evoke powerful emotions and narratives in creative projects. - **Surreal Fashion Editorials:** Creating fantastical and dream-like fashion editorials that push the boundaries of conventional photography. ### Industries Being Reshaped - **Fashion Photography:** Incorporating elements of illustration and fantasy into fashion photography to create visually stunning and unique editorials. - **Art and Design:** Exploring the intersection of art and design to create thought-provoking and visually captivating projects. - **Publishing and Media:** Incorporating innovative and visually striking content into print and digital media publications to engage and captivate readers. ## Related on Trend Hunter - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md)