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# Heart-Shaped Fashion
Cara Delevingne Strikingly Covers the W Magazine Summer of Love Issue

By Meghan Young | Published 2016-05-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/w-magazine-summer-of-love
References: [models](http://models.com/feed/?p=64211) & [wmagazine](http://www.wmagazine.com/)

While most people will be calling this upcoming season Summer Sixteen thanks to Drake, the W Magazine Summer of Love issue wants to embrace a more amorous experience that naturally follows the heat and sunshine. Covered by top model Cara Delevingne, the June/July 2016 edition is playful and yet still full of high fashion looks.

The cover itself will capture people's attention immediately. To drive home the point of the W Magazine Summer of Love theme, it features the blonde beauty in a [heart-shaped look](https://www.trendhunter.com/trends/heart-to-heart). Bright red and furry, she stares at the camera in a sultry way as to dampen the playfulness of the look. The editorial was shot by Mario Sorrenti and styled by Edward Enninful.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 89% | Activity: 78% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Heart-shaped Fashion:** Disruptive innovation opportunity: Explore new ways to incorporate heart-shaped designs into fashion collections.
- **Summer of Love Theme:** Disruptive innovation opportunity: Develop marketing campaigns and product lines that tap into the nostalgic and romantic vibes of the Summer of Love.
- **Playful High Fashion:** Disruptive innovation opportunity: Create clothing and accessories that combine a sense of playfulness with high fashion aesthetics.

### Industries Being Reshaped

- **Fashion:** Disruptive innovation opportunity: Integrate heart-shaped elements and explore new design ideas in the fashion industry.
- **Photography:** Disruptive innovation opportunity: Experiment with unconventional poses and settings in fashion photography.
- **Advertising:** Disruptive innovation opportunity: Develop innovative advertising campaigns inspired by the Summer of Love theme and playful high fashion.

## Related on Trend Hunter

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- [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)
- [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md)
- [Playful Street Collaborations](https://www.trendhunter.com/trends/heart-to-heart.md)
- [Heart-Themed Makeup Collections](https://www.trendhunter.com/trends/heart-to-get-valentines-day.md)
- [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md)
- [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)
- [Pop Star-Approved Valentine's Campaigns](https://www.trendhunter.com/trends/kate-spade-x-madison-beer.md)
- [Romantic Summer-Ready Apparel](https://www.trendhunter.com/trends/alessandra-rich.md)
