# Prim Painting Editorials The W Magazine September 2014 Paolo Roversi Photoshoot Features Frames By Jordy E | Published 2014-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/w-magazine-september-2014 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/08/maja-salamon-ysaunny-brito-by-paolo-roversi-for-w-september-2014.html) & [wmagazine](http://www.wmagazine.com) The W Magazine September 2014 editorial by photographer Paolo Roversi puts much on display aside from fashion. Placed alongside models Maja Salamon and Ysaunny Brito were stacks of paintings, each one layered upon one another in a haphazard manner. Much like the ornate nature of the paintings were upscale, over the top gowns. Both Salamon and Brito sported [floor length gowns](https://www.trendhunter.com/trends/wild-rose-sparrow), appropriate only for galas and black tie affairs. While formal motifs encapsulate this W Magazine production, the pieces are nonetheless separate and distinct from one another. Present in these W Magazine images are [draping floral patterns](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent), lace embellishments, faux bird wings, metallic fabrics and sheer additions, all of which stood out amid the wooden frames. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 36% | Activity: 45% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Layered Paintings:** Disruptive innovation opportunity: Explore mixed media approaches that combine different art forms to create unique and visually captivating pieces. - **Ornate Fashion:** Disruptive innovation opportunity: Incorporate intricate and elaborate designs into high-end fashion to create statement pieces that cater to luxury clientele. - **Mixed Textures:** Disruptive innovation opportunity: Experiment with combining different textures and fabrics in fashion to create visually dynamic and tactile garments. ### Industries Being Reshaped - **Art:** Disruptive innovation opportunity: Explore new ways of displaying and layering artwork to create unique and immersive art experiences for collectors and gallery visitors. - **Fashion:** Disruptive innovation opportunity: Integrate unconventional materials and techniques into fashion design to push the boundaries of traditional luxury fashion and create avant-garde pieces. - **Interior Design:** Disruptive innovation opportunity: Incorporate mixed textures and patterns into interior design to create visually rich and eclectic spaces that reflect individuality and personal style. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [House-Like Paper Runways](https://www.trendhunter.com/trends/paper-show-space.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)