# Egocentric Model Editorials The Art of the Selfie by Emma Summerton Reflects on Society By Anna Bandi | Published 2014-03-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/w-magazine-selfie-absorbed References: [wmagazine](http://www.wmagazine.com/fashion/2014/02/selfie-fashion-models/photos/slide/1) & [thefashionography](http://thefashionography.com/emma-summerton-w-magazine-march-2014/) Can’t leave the house without your phone? Do you feel the need to take obnoxious pictures of yourself at any occasion? You’re not alone. The selfie craze on social media platforms like Instagram and Facebook allows us to indulge in our own vanity while not looking overtly self-obsessed -- to a certain extent. Photographer Emma Summerton adapted this phenomenon of the “selfie” in her latest editorial in W magazine’s March issue. Shot against a picturesque ,1950s-inspired, suburban background, models Malaika Firth, Riley and Cora Emmanuel all pose with a cellphone in their hands, immersed in their own self-absorption. The editorial cleverly called *“Selfie Absorbed”* is styled by Giovanna Battaglia. The use of a pop art color palette and 1960s-inspired silhouettes makes for a sharp contrast against the shoot’s main accessory, the cell phone. The editorial allows for the photographer to comment on our vanity and society’s obsession with social media, noting that we are all in fact a little selfie-obsessed. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 96% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Selfie Culture:** The rise of the selfie culture presents opportunities for businesses to develop innovative products and services that cater to self-expression and social media sharing. - **Visual Self-expression:** The trend of visual self-expression through selfies opens up avenues for businesses to create platforms and tools that enhance and personalize the selfie-taking experience. - **Critique of Vanity:** The critique of vanity in photography and social media provides an opportunity for businesses to disrupt the beauty and fashion industries by promoting authenticity and self-acceptance. ### Who This Affects Most - **Technology:** The selfie culture trend creates opportunities for technology companies to develop innovative camera features, editing apps, and selfie-focused gadgets. - **Fashion and Beauty:** The trend of visual self-expression through selfies opens doors for fashion and beauty brands to collaborate with influencers and create products tailored to enhance selfie aesthetics. - **Photography:** The critique of vanity in photography calls for disruptive innovation within the industry to challenge traditional notions of beauty and promote more diverse perspectives. ## Related on Trend Hunter - [AI-Generated Selfies](https://www.trendhunter.com/trends/dreambooth.md) - [Imaginative Photo-Editing AI Tools](https://www.trendhunter.com/trends/youniverse.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [AI-Powered Portrait Studios](https://www.trendhunter.com/trends/ai-powered-portrait-studio.md) - [Dedicated Content Creator Cameras](https://www.trendhunter.com/trends/instapocket.md) - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md) - [Personalized AI Emojis](https://www.trendhunter.com/trends/emojifyer-ai.md) - [AI Avatar Generators](https://www.trendhunter.com/trends/selfie-ai.md)