# Tribal Fur Editorials The W Magazine Rihanna Cover Shoot is Authentically Wild By Meghan Young | Published 2014-08-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/w-magazine-rihanna References: [fashiongonerogue](http://www.fashiongonerogue.com/rihanna-w-magazine-september-2014-fur/) & [wmagazine](http://www.wmagazine.com/people/celebrities/2014/08/rihanna-wild-style-icon/photos/slide/1) The W Magazine Rihanna photoshoot for the September 2014 cover sees the pop star indulging her strong Amazonian persona. Dressed in [luxe furs](https://www.trendhunter.com/trends/ducies-fw25-collection), [bold jewelry](https://www.trendhunter.com/trends/untamed-nature) and not much else, the pop star is a queen of the wild, something many of her fans will agree with. Shot on location in a lush jungle at night, the photoshoot has an authenticity about it that makes it all the more epic. Lensed by photography duo Mert Alas and Marcus Piggott, the W Magazine Rihanna editorial was inspired by their title for the singer: “the world’s wildest style icon." Clad in the likes of Alexander McQueen, Michael Kors and Isabel Marant, the looks were perfected with [creative face paint](https://www.trendhunter.com/trends/songs-of-siren). ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 41% | Activity: 3% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Animal-inspired Fashion:** Disruptive innovation opportunity: Create high-end fashion pieces inspired by wild animals that incorporate bold, luxurious materials and creative design elements. - **Authentic Jungle-themed Photoshoots:** Disruptive innovation opportunity: Develop immersive photography experiences that transport subjects and viewers into the depths of the jungle, capturing the raw beauty and power of nature. - **Bold Jewelry Statements:** Disruptive innovation opportunity: Design statement jewelry pieces that feature strong, unique designs inspired by tribal cultures and incorporate luxurious materials for a bold and empowering look. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Introduce sustainable and cruelty-free fur alternatives that mimic the luxurious feel and appearance of traditional fur, appealing to eco-conscious consumers. - **Photography:** Disruptive innovation opportunity: Develop advanced photography techniques and equipment that capture the intricate details of wildlife and nature in low light and dynamic settings. - **Jewelry:** Disruptive innovation opportunity: Incorporate innovative materials like 3D-printed metals and sustainable gemstones into jewelry designs, creating unique and eco-friendly statement pieces. ## Related on Trend Hunter - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Film-Centric Fashion Capsules](https://www.trendhunter.com/trends/smurfs-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Cult Film-Inspired High Fashion](https://www.trendhunter.com/trends/the-lion-king-collection.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Untamed Nature-Inspired Jewelry Designs](https://www.trendhunter.com/trends/untamed-nature.md)