# Feathery Avant-Garde Photoshoots The W Magazine October 2012 Editorial Stars Jennifer Lawrence By Meghan Young | Published 2012-09-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/w-magazine-october-2012 References: [whoisscout](http://whoisscout.com/2012/09/13/walker-lawrence-for-w/) & [wmagazine](http://www.wmagazine.com) Actress Jennifer Lawrence forgoes her causal outfits and gritty film roles for something a little more glamorous and a lot more avant-garde during the W Magazine October 2012 cover shoot. Although she is starting to make [bold statements on the red carpet](https://www.trendhunter.com/trends/winter-2025-campaign), the outfits showcased throughout are much more theatrical. As though inspired by her feathery friends, Lawrence is draped in [dramatic plumes](https://www.trendhunter.com/trends/kiss-boots) that are gorgeously romantic. The W Magazine October 2012 cover shoot was shot by photographer Tim Walker. Styled by Jacob K, the outfits strangely enough complement the stark spaces they are captured in. The editorial comes just in time to promote Lawrence's [latest film](https://www.trendhunter.com/trends/wicked-collection) coming out this month, 'House at the End of the Street." ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Avant-garde Fashion Photography:** Opportunity for photographers to push the boundaries of fashion photography and create visually striking, unconventional images. - **Dramatic Feathery Fashion:** Potential for designers to incorporate dramatic feather elements into their clothing lines, adding a touch of glamour and theatricality. - **Stark Space Styling:** A chance for stylists to experiment with juxtaposing bold fashion choices in minimalist or stark environments, creating visually captivating contrasts. ### Where This Applies - **Fashion Photography:** Incorporating avant-garde elements into fashion photography can help photographers stand out in a competitive industry. - **Fashion Design:** Designers can disrupt the fashion industry by incorporating dramatic feather elements into their collections, creating unique and visually stunning pieces. - **Styling and Editorial:** Stylists can capitalize on the trend of stark space styling to create visually compelling and attention-grabbing fashion editorials. ## Related on Trend Hunter - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Bird-Inspired Ethereal Cosmetic Collections](https://www.trendhunter.com/trends/majestic-feathers.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md)