# Intense Friendship Editorials Joan Smalls and Karlie Kloss Star in W Magazine's November Issue By Vasiliki Marapas | Published 2014-10-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/w-magazine-november References: [wearesodroee](http://wearesodroee.com/2014/10/21/ruffled-around-the-edges/) & [wmagazine](http://www.wmagazine.com/) Joan Smalls and Karlie Kloss star in the 'Ruffled Around the Edges' editorial for [W Magazine's November 2014 issue](https://www.trendhunter.com/trends/alessandro-micheles). The editorial tells the tale of a [powerful friendship](https://www.trendhunter.com/trends/role-model-series), one with many highs and lows. The girls sometimes seem to be completely united, to the point where the images pulsate with an almost erotic energy; other times, they seem aggressively at odds with each other. The high-intensity editorial is styled to perfection by fashion editor Edward Enninful. The creative team was rounded out by hair stylist Shay Ashual, who provided the girls with gravity-defying sculptural coiffs, and makeup artist Val Garland who opted for [bold brows and illuminated contours](https://www.trendhunter.com/trends/il-pranzo-campaign). The editorial was lensed by photographer Steven Klein. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 57% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Powerful Friendship Editorials:** The intense portrayal of friendships in editorials presents an opportunity for brands to explore the dynamics and emotions of relationships. - **High-intensity Fashion Styling:** The high-intensity fashion styling showcased in editorials offers a chance for fashion brands to push the boundaries and create bold and impactful looks. - **Gravity-defying Hairstyles:** The gravity-defying sculptural coiffs seen in editorials can inspire hair salons and stylists to experiment with avant-garde and eye-catching hairstyles. ### Industries Being Reshaped - **Fashion Photography:** The use of powerful imagery and emotional storytelling in editorials presents an opportunity for fashion photographers to create captivating visual narratives. - **Fashion Magazine Publishing:** Fashion magazines can explore the concept of intense friendships in their editorial content to engage readers and offer a fresh perspective on relationships. - **Beauty and Makeup Industry:** Bold makeup looks showcased in powerful friendship editorials can inspire makeup brands to innovate and create products that help customers achieve unique and dramatic looks. ## Related on Trend Hunter - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Fashion-Forward Beauty Collabs](https://www.trendhunter.com/trends/smashbox-x-ilka.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Friendship-Celebrating Doll Duos](https://www.trendhunter.com/trends/role-model-series.md)