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# Gothic Playground Editorials
Rosamund Pike Stars in the W Magazine May 2014 Issue

By Vasiliki Marapas | Published 2014-04-18 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/w-magazine-may-2014
References: [wearesodroee](http://wearesodroee.com/2014/04/16/crazy-beautiful-2/) & [wmagazine](http://www.wmagazine.com/)

Rosamund Pike channels her inner [Wednesday Addams](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday) for the 'Crazy Beautiful' editorial in W Magazine's May 2014 issue. Though Pike doesn't have Wednesday's trademark braids, she does share her sullen expression and penchant for [wearing all black](https://www.trendhunter.com/trends/midnightblack-collection).

Fashion editor Olivier Rizzo dressed Pike in a series of vintage-looking fashions, including a highneck, voluminous gown and a dress with a [bejeweled bodice](https://www.trendhunter.com/trends/velvet-heat). Each of these looks was topped off with a 40s-style turban hat. Jimmy Paul styled Pike's blonde bob, while Jeanine Lobell did her makeup. Sadly, it was all for naught, because Pike is seen wiping it off in the cover shot.

David Fincher captured a stone-faced Pike, rocking her onyx fashions in the pleasant surroundings of a grassy park.

**Publication: W Magazine May 2014
Model: Rosamund Pike
Photographer: David Fincher
Fashion Editor: Olivier Rizzo
Hair: Jimmy Paul
Make-up: Jeanine Lobell**

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 86% | Activity: 59% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Vintage-inspired Fashion:** Opportunity for designers to create modern interpretations of classic styles.
- **Turban Hats:** Potential for the resurgence of this accessory in the fashion industry.
- **Minimalist Makeup:** Market for minimalist makeup looks that focus on enhancing natural beauty.

### Industries Being Reshaped

- **Fashion Design:** Disruptive innovation opportunities in creating modern versions of vintage-inspired fashion.
- **Accessory Design:** Potential for designers to create innovative turban hat designs.
- **Cosmetics:** Opportunity to develop minimalist makeup products that enhance natural beauty.

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