# Prismatic Exaggeration Garments The W Magazine Living Large Editorial was Shot by Mert and Marcus By Alexandra Serrano | Published 2012-08-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/w-magazine-living-large-editorial References: [wmagazine](http://www.wmagazine.com/fashion/2012/09/mert-alas-marcus-piggott-strange-shapes-ss) With exaggerated silhouettes, the W Magazine Living Large Editorial is a show of pumped-up femininity. Contrasting colors in kaleidoscopic shades make up this artistic fashion story captured by photography duo Mert Alas and Marcus Piggott. Styled with an emphasis on larger-than-life silhouettes, each look is a show of powerful accentuation as dreamed up by Edward Enninful. No texture, shape or shade is left behind as each garment has its moment. The understated beauty look provides the perfect balance to the bold clothing. Statement pieces are taken to the next level in punches of lime, ruby red and winter white. Living Large features pieces by [iconic fashion houses](https://www.trendhunter.com/trends/balenciaga-by-demna) such as Comme des Garçons, Yohji Yamamoto, Marc Jacobs, Alexander McQueen, Moncler Gamme Rouge, [Dior](https://www.trendhunter.com/trends/dior-paradise), Nina Ricci and [Balenciaga](https://www.trendhunter.com/trends/winter-2025-campaign) by Nicolas Ghesquière. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 86% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Exaggerated Silhouettes:** Design and manufacture exaggerated silhouettes for unique fashion statements. - **Kaleidoscopic Colors:** Develop brightly colored and multi-toned textiles to create prismatic fashion designs. - **Powerful Accentuation:** Introduce new tailoring techniques that accentuate different body parts for edgier fashion styles. ### Where This Applies - **Fashion:** Push the boundaries of conventional fashion design to new extremes. - **Textile Manufacturing:** Create visually striking textiles that incorporate contrasting colors and geometric shapes. - **Tailoring:** Develop innovative tailoring techniques that highlight specific areas of the body for dramatic fashion statements. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md)