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# Effortlessly Elegant Fashion
The W Magazine July 2013 Editorial Stars Model Andreea Diaconu

By Meghan Young | Published 2013-06-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/w-magazine-july-2013
References: [models](http://models.com/feed/?p=43913) & [wmagazine](http://www.wmagazine.com)

As obviously glamorous the looks are in the W Magazine July 2013 editorial, there is an effortlessness about them as well that makes them quite approachable. Many women will find themselves particularly drawn to each of the outfits even if it isn't their natural style. From dusky sequinned dresses to [ruffled collars](https://www.trendhunter.com/trends/femininity-in-bloom) and plunging mesh necklines, the looks are [femininely modern](https://www.trendhunter.com/trends/contemporary-femininity).

The W Magazine July 2013 editorial was shot in studio against a stone-colored backdrop by photographer Lachlan Bailey. It stars model Andreea Diaconu. The brunette beauty appears to channel a bit of her fellow model Kate Moss' easy elegance. With tousled tresses and a [flawless face](https://www.trendhunter.com/trends/il-pranzo-campaign), courtesy of hairstylist Teddy Charles and makeup artist Gucci Westman, she is stunning.

Felicia Garcia-Rivera styled the W Magazine July 2013 editorial.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 85% | Activity: 79% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Effortless Fashion:** Opportunities for fashion brands to create clothing lines that are both glamorous and approachable.
- **Modern Feminine Style:** Innovations in fashion design and production to create clothing with ruffled collars, plunging mesh necklines, and dusky sequinned dresses.
- **Studio Fashion Photography:** Opportunities for photographers to experiment with different backdrops, lighting, and models to capture the 'effortless elegance' look.

### Where This Applies

- **Fashion Industry:** The fashion industry can tap into the demand for modern feminine clothing and create more accessible clothing lines.
- **Photography Industry:** Photographers can experiment with different studio techniques and models to capture the 'effortless elegance' look for fashion brands.
- **Beauty Industry:** The beauty industry can innovate on hair and makeup styles to create natural, yet stunning looks that complement the 'effortless elegance' clothing.

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