# Comical Military-Inspired Editorials The W Magazine July 2012 Demarchelier Photoshoot is Combative By Jordy E | Published 2012-06-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/w-magazine-july-20122 References: [xaxor](http://xaxor.com/fashion/edie-campbell-w-magazine-july-2012-patrick-demarchelier.html) & [wmagazine](http://www.wmagazine.com/) The W Magazine July 2012 Edie Campbell editorial brandishes the model's comedic side. Campbell experienced a heady rise within her industry upon her Mario Testino-led [Vogue](https://www.trendhunter.com/trends/Audio-journalism-platforms) feature, and has since worked alongside the teams at Nylon, Tank Magazine and Tatler. The French photographer Patrick Demarchelier captured the tensions that are present here between this comedic albeit [military-inspired spread](https://www.trendhunter.com/trends/selkies-the-libertine-collection). The assortment of tall caps displayed are reminiscent of those one would likely find in Soviet Union imagery, minus the hammer and sickle. And yet, despite the commanding vibe that is exhibited by these hats and the overcoats they are paired with, Demarchelier and Campbell have actually gone about the production in a [playful manner](https://www.trendhunter.com/trends/songs-of-siren) with the UK beauty's surprised and coy expressions. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 79% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Comedic Fashion Editorials:** There is an opportunity for fashion brands to create comedic and lighthearted editorials that blend humor with high fashion. - **Military-inspired Fashion:** Fashion designers can incorporate military-inspired elements into their collections, adding a touch of command and authority to their designs. - **Playful Photography:** Photographers can explore the concept of playful and unexpected expressions to create visually captivating and engaging editorials. ### Industries Being Reshaped - **Fashion Photography:** Fashion photographers can explore new creative approaches by combining military-inspired themes with comedic elements in their photoshoots. - **Fashion Retail:** Retailers can showcase fashion collections that incorporate military-inspired pieces, catering to consumers looking for unique and authoritative fashion choices. - **Magazine Publishing:** Magazines can create content that blends humor and fashion, attracting readers who appreciate the intersection of creativity and entertainment. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Silky Camouflage-Design Capsules](https://www.trendhunter.com/trends/lisous-empire-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Provocative Pre-Fall Fashion](https://www.trendhunter.com/trends/back-2-camp.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)