# Patriotic Street Fashion The W Magazine July 2010 Spread Takes a Nation's Pride to Urban Grounds By Annie Ho | Published 2010-07-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/w-magazine-july-2010 References: [asianmodelsblog.blogspot](http://asianmodelsblog.blogspot.com/2010/07/tao-okamoto-liu-wen-in-editorial-for-us.html) & [wmagazine](http://www.wmagazine.com/) The 'Lunch Break' editorial spread in W Magazine July 2010 celebrates the month of July. Considering the importance of the 4th of July in American history, fashion magazines are using this celebration as a muse for their spreads. The editorial features models [Tao Okamoto and Liu Wen](https://www.trendhunter.com/trends/chinese-golden-age-models) and was shot by photographer Terry Richardson. In this 'Lunch Break' spread in W Magazine July 2010, you can see that the models are either wrapped up in the [American flag](https://www.trendhunter.com/trends/patchwork-americana), dressed up as the Statue of Liberty or simply taking a break amidst the country's celebrations. Talk about [nation pride](https://www.trendhunter.com/trends/eau-america)! ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 22% | Activity: 24% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Patriotic Street Fashion:** Disruptive Innovation Opportunity: Develop sustainable and ethically-made streetwear that showcases national pride. - **Fashion Magazine Spreads:** Disruptive Innovation Opportunity: Integrate augmented reality technology into fashion spreads to create interactive and immersive experiences for readers. - **Cultural Celebration Fashion:** Disruptive Innovation Opportunity: Create fashion collections that celebrate diverse cultures, promoting inclusivity and representation. ### Industries Being Reshaped - **Fashion:** Disruptive Innovation Opportunity: Utilize new materials and technologies to create sustainable and eco-friendly fashion products. - **Magazine Publishing:** Disruptive Innovation Opportunity: Embrace digital platforms and subscription models to reach wider audiences and enhance reader engagement. - **Cultural Events and Festivals:** Disruptive Innovation Opportunity: Integrate technology and interactive elements into cultural events and festivals to enhance visitor experiences. ## Related on Trend Hunter - [Culturally Backed Fashion Launches](https://www.trendhunter.com/trends/brigade.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Elegant New Year-Inspired Fashion](https://www.trendhunter.com/trends/alexander-wang-2024.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Summertime Americana Chip Branding](https://www.trendhunter.com/trends/pringles-fourth-of-july.md) - [Fashion-Focused Substack Publications](https://www.trendhunter.com/trends/what-should-i-wear.md) - [Victory-Inspired Premium Fashion](https://www.trendhunter.com/trends/marathon-collection.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)