# Floral Spring Editorials W Magazine Brings Greek Magic Into 'Harvest' By Ayman | Published 2009-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/w-magazine-harvest References: [fashiontography.blogspot](http://fashiontography.blogspot.com/2009/03/harvest-by-mario-sorrenti-in-w-magazine.html) & [wmagazine](http://www.wmagazine.com/fashion/2009/04/harvest?showall=true) W Magazine ushers in the new Spring season with some [Greek mythology](https://www.trendhunter.com/trends/goddess-collection) in the editorial "Harvest" in their April 2009 issue. "Demeter meets Ophelia in earth goddess looks: Peasant blouses, patterned layers and sheerness everywhere, all under headdresses that are a force of nature," explains W. Harvest features the photography of Mario Sorrenti with Lara Stone and Eniko Mihalik adorned in [floral accessories](https://www.trendhunter.com/trends/oasis-society) and [vibrant Spring fashion](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) by stylist Camilla Nickerson. **Implications** - Contemporary consumers are looking for products that contain an element of nature. Items that feature an environmentally friendly aspect are appealing to those who desire a way to protect the planet. In order to stay on top, a company could focus on this eco-conscious feature. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 47% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Nature-inspired Products:** Companies can capitalize on the growing demand for products that incorporate elements of nature, such as floral accessories and eco-conscious features. - **Eco-friendly Fashion:** The fashion industry can explore opportunities to create vibrant Spring fashion that is environmentally friendly, appealing to eco-conscious consumers. - **Greek Mythology-inspired Marketing:** Brands can incorporate Greek mythology themes into their marketing campaigns to create a unique and captivating storytelling experience for consumers. ### Sectors Adopting This - **Fashion:** The fashion industry can take advantage of the trend towards nature-inspired products and eco-friendly fashion, offering consumers vibrant and sustainable Spring fashion options. - **Beauty:** The beauty industry can develop cosmetic and skincare products that embody the essence of nature, providing consumers with eco-friendly and natural alternatives. - **Home Decor:** The home decor industry can create nature-inspired home accessories and decor items, catering to consumers' desire to bring elements of the outdoors into their living spaces. ## Related on Trend Hunter - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Mythological Beauty Collections](https://www.trendhunter.com/trends/goddess-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Textured Floral Design Footwear](https://www.trendhunter.com/trends/oasis-society.md) - [Tranquil Spring Apparel](https://www.trendhunter.com/trends/livms-soul-place-series.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)