# Wild Outdoor Editorials This W Magazine Editorial Features Fury Fashion and Vibrant Colors By Lacey-Jane Walsh | Published 2013-08-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/w-magazine-editorial References: [fashioncow](http://fashioncow.com/2013/08/come-as-you-are-by-mert-marcus-for-w-magazine-september-2013/) & [wmagazine](http://www.wmagazine.com/) This wildly vibrant W Magazine editorial is entitled 'Come As You Are.' Each shot was taken in a remote outdoor location, but many of the shots include dressed up nature elements. For example, some of the trees in the backgrounds have been painted, and a dog seen in one shot has seemingly been [painted red](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela), to match the model's sweater (though the photo was likely just manipulated). This series features three models, two girls and one guy. These fashion forward figures seem to be camping out together, with various little critters to keep them company. That fashion seen in this series includes [fury sweaters of all different colors](https://www.trendhunter.com/trends/khaotique-noir), [leopard print attire](https://www.trendhunter.com/trends/songs-of-siren) and sheer floor length gowns. These three would likely stand out in a crowd, so it seems only right that the series is called Come As You Are. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 87% | Activity: 47% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Painted Nature Elements:** Opportunity for fashion brands to partner with artists to create unique and customized outdoor fashion editorials with painted nature elements. - **Fury Fashion:** Opportunity for fashion brands to incorporate fury sweaters in their upcoming collections. - **Sheer Floor-length Gowns:** Opportunity for fashion brands to incorporate sheer floor-length gowns in their upcoming collections. ### Sectors Adopting This - **Fashion:** Fashion brands can incorporate painted nature elements, fury fashion, and sheer floor-length gowns in their upcoming collections. - **Art:** Artists can partner with fashion brands to create unique and customized fashion editorials with painted nature elements. - **Photography:** Photographers can explore the use of painted nature elements in outdoor fashion editorials to showcase their creativity. ## Related on Trend Hunter - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md)