# Glittering Asian Starlet Editorials W Magazine Decemeber 2013 Will Make You a Fan By Vasiliki Marapas | Published 2013-11-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/w-magazine-december-2013 References: [lesbeehive](http://lesbeehive.com/2013/11/01/fan-bingbing-by-ellen-von-unwerth-for-w-magazine-december-2013/) & [fashiongonerogue](http://www.fashiongonerogue.com/fan-bingbing-poses-ellen-von-unwerth-w-magazine/) Famed celebrity photographer Ellen Von Unwerth photographed Chinese actress Fan Bingbing for W Magazine December 2013. Bingbing is starting to make a name for herself in North America, having recently attended the Cannes Film Festival and several Fashion Weeks; she also serves as the face of L’Oreal Cosmetics. This is one of several magazine editorials Bingbing has starred in, and she’s looking especially gorgeous as she channels an [old-school film starlet](https://www.trendhunter.com/trends/il-pranzo-campaign). Patrick Mackie styled Bingbing in couture pieces by Emilio Pucci and Balmain, from a drapey, monochromatic two-piece, to a glamorous studded mini dress and leather trench coat. Beauty-wise, Bingbing sports a sleek ponytail, dramatic lashes and an assortment of vibrant lip stains as she flashes the camera a range of aloof, coy and come-hither expressions. I look forward to seeing more of the fashion-forward actress in the future. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 87% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Asian Actresses:** There is an opportunity to feature more Asian actresses in fashion editorials and campaigns, as they continue to gain popularity outside of Asia. - **Old-hollywood Glamour:** The trend of channeling old-school Hollywood glamour in fashion editorials can be leveraged to create new and innovative looks. - **Vibrant Lip Stains:** There is an opportunity for cosmetic companies to create more vibrant and long-lasting lip stains to meet the growing demand for bold lip colors. ### Where This Applies - **Fashion:** Fashion brands and magazines can leverage the rising popularity of Asian actresses to reach new markets and demographics. - **Cosmetics:** Cosmetic brands can capitalize on the trend of vibrant lip stains by creating new and innovative lip products for consumers to experiment with. - **Photography:** Photographers can channel the old-school Hollywood glamour trend in their work and bring a nostalgic feel to modern fashion editorials. ## Related on Trend Hunter - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [All-Asian Beauty Campaigns](https://www.trendhunter.com/trends/maybelline-face-the-difference.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Influencer-Starring Fashion Campaigns](https://www.trendhunter.com/trends/prettylittlething-2.md) - [Chinese Tradition-Celebrating Accessory Collections](https://www.trendhunter.com/trends/2025-chinese-new-years.md) - [Asian American Currency Features](https://www.trendhunter.com/trends/anna-may-wong.md) - [Elegant New Year-Inspired Fashion](https://www.trendhunter.com/trends/alexander-wang-2024.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)