# Androgynous Grunge Editorials The W Magazine December 2012 Issue Features Feminine Androgyny By Katie Pagnotta | Published 2012-11-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/w-magazine-december-2012-issue References: [craigmcdean.tumblr](http://craigmcdean.tumblr.com/) & [craigmcdean.tumblr](http://craigmcdean.tumblr.com/) The W Magazine December 2012 issue features a [gender-bending editorial](https://www.trendhunter.com/trends/shapes-we-take) titled 'Come As You Are.' The photo spread was shot by Craig McDean and was styled by Marie-Amelie suave. The grungy and all-female model editorial is a glimpse into the endless limitations of fashion. The light-hued spread features a slew of blondes and brunettes in [baggy and slouchy get-ups](https://www.trendhunter.com/trends/hm-x-glenn-martens). Puffy jackets and loose crotch pants were shown throughout. The females were all styled with slicked pack hair and minimal makeup to amp up the masculinity and blur the barriers between female and male conventions. All of the photographs depict the gorgeous girls in stern and upright positions. Their body language is more rigid and their complete looks are harsher. Overall, the W Magazine December 2012 issue is a stunning exhibit of [female androgyny](https://www.trendhunter.com/trends/sujitha-shivajothi). ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 91% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Gender-bending Fashion:** Opportunity to embrace androgyny in fashion, blurring the boundaries between male and female clothing. - **Grunge Style Resurgence:** Opportunity to bring back the grunge aesthetic with slouchy and baggy clothing. - **Minimalist Hair and Makeup:** Opportunity to focus on minimal hair and makeup styles for a more masculine look. ### Industries Being Reshaped - **Fashion:** Innovation in fashion design, emphasizing gender-neutral clothing. - **Photography:** Opportunity to capture androgynous fashion editorials in unique and compelling ways. - **Beauty:** Development of minimalistic makeup and hairstyling products to enhance androgynous looks. ## Related on Trend Hunter - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md)