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# Glamorously Eccentric Editorials
The W Magazine 'Couture’s Outre Attitude' Photoshoot is Vib

By Meghan Young | Published 2013-03-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/w-magazine-coutures-outre-attitude
References: [trendland](http://trendland.com/coutures-outre-attitude-by-tim-walker-for-w-mag-april-2013) & [wmagazine](http://www.wmagazine.com/)

The outfits showcased in the W Magazine 'Couture’s Outre Attitude' editorial looks like something an eccentric and wealthy old widow would don on a daily basis. [Fabulously flamboyant and vibrantly glamorous](https://www.trendhunter.com/trends/wild-rose-sparrow), the looks are certainly not made for the average woman. Although they could very well inspire them to have a little fun with what they do have in their wardrobe.

Appearing in the April 2013 issue of the publication, the W Magazine 'Couture’s Outre Attitude' editorial was shot by iconic image maker Tim Walker. It stars an [impressive cast](https://www.trendhunter.com/trends/winter-2025-campaign) comprised of Cara Delevingne, Jessie Good, Sylvester Ulv Henriksen, Otis Azagury-Partridge, Adwoah Aboah, Ashley Williams, Lucy Birley, Izzy Good, Charlie Casey-Hayford, Claudia Sinclair, Cosmo MadDonald, Jermaine Gallacher and Suren Seneviratne, who were styled by Edward Enninful.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 88% | Activity: 81% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Eccentric Fashion:** Disruptive innovation opportunities include creating unique and extravagant clothing designs that cater to individuals looking to express their eccentric style.
- **Flamboyant Editorials:** Disruptive innovation opportunities lie in creating visually striking and imaginative editorials that push the boundaries of traditional fashion photography.
- **Wardrobe Inspiration:** Disruptive innovation opportunities involve providing innovative tools and platforms that help average women experiment and have fun with their existing wardrobe.

### Industries Being Reshaped

- **Fashion:** The fashion industry can explore disruptive innovation opportunities by embracing eccentricity and promoting individualistic expression in clothing design and styling.
- **Photography:** The photography industry can explore disruptive innovation opportunities by capturing visually stunning and unconventional editorials that challenge traditional norms.
- **Fashion Tools and Platforms:** The fashion tools and platforms industry can explore disruptive innovation opportunities by creating interactive apps or services that inspire and assist individuals in experimenting with their wardrobe.

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