# Art Gallery Editorials Art & Commerce Collide in W Magazine's October 2009 Issue By Marissa Liu | Published 2009-09-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/w-magazine-art-and-commerce References: [dontfeedmodels.blogspot](http://dontfeedmodels.blogspot.com/2009/09/raquel-zimmermann-and-freja-beha-w.html) & [wmagazine](http://www.wmagazine.com/) W Magazine meshes [fashion and art](https://www.trendhunter.com/trends/dirty-looks) in their October 2009 fashion spread, ‘Art and Commerce.’ Supermodels Feja Beha Erichsen and Raquel Zimmermann play a [museum-happy couple](https://www.trendhunter.com/trends/museum-campaign) in the spread shot by Inez van Lamsweerde and Vinoodh Matadin. W fashion editor and stylist Alex White clothed the androgynous Beha-Erichsen in an all-white three-piece suit and matching hat while the blonde Zimmerman plays an eccentric and colorful femme fatale. The models mesh art and commerce at the Parisian Centre Pompidou and the [Museum of Modern Art](https://www.trendhunter.com/trends/mattel-2) in New York. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 38% | Activity: 7% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Fashion-art Fusion:** The merging of fashion and art creates opportunities for innovative collaborations and product development. - **Art-inspired Editorial Spreads:** Artistic editorial spreads in magazines provide an avenue for brands to showcase their products in a creative and visually striking manner. - **Fashion and Culture Crossover:** The intersection of fashion and culture allows for the exploration of new narratives and the celebration of diverse artistic perspectives. ### Sectors Adopting This - **Fashion:** The fashion industry can incorporate art-inspired elements into their designs and marketing strategies, fostering unique and engaging brand experiences. - **Publishing:** The publishing industry can create art-focused editorial spreads that attract a wide audience and increase readership and engagement. - **Museum and Gallery:** Museums and galleries can collaborate with fashion brands to host exhibitions and events that bridge the gap between art and commerce. ## Related on Trend Hunter - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Collaborative Designer Art Exhibitions](https://www.trendhunter.com/trends/just-like-heaven-art-exhibition.md) - [Luxury Artistic Product Exhibitions](https://www.trendhunter.com/trends/miu-miu-x-helen-marten.md) - [Concept-Driven Retail Experiences](https://www.trendhunter.com/trends/miya-ando-x-saint-laurent.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md)