# Junkyard Chic Editorials The W Magazine Anna Ewers Photoshoot is Appropriately Titled 'Joy Ride' By Meghan Young | Published 2016-03-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/w-magazine-anna-ewers References: [fashiongonerogue](http://www.fashiongonerogue.com/anna-ewers-junkyard-chic-w-editorial/) & [wmagazine](http://www.wmagazine.com) Those who could never believe that a junkyard could be feminized in any way need only lay their eyes on the W Magazine Anna Ewers editorial. Appearing in the latest issue of the fashion publication, it features stunning [all-white dresses and gowns](https://www.trendhunter.com/trends/winter-2025-campaign) for one thing. As well as the beautiful top model. But more than that, the creative director behind the photoshoot incorporated more unexpected elements. Shot by photographer Ryan McGinley, the W Magazine Anna Ewers editorial is captured in winter and features colorfully dyed snow. This brings attention to the color already found in the junkyard itself including [crushed cars](https://www.trendhunter.com/trends/model-a7l) and more. Featuring pieces from the likes of Calvin Klein Collection, Prada and Louis Vuitton, the photoshoot is appropriately titled 'Joy Ride.' The blonde beauty was outfitted by Edward Enninful. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 73% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Feminized Junkyards:** Explore the opportunity to transform traditionally masculine spaces, like junkyards, into feminine and fashion-forward settings. - **Colorful Contrast:** Consider incorporating unexpected colors and elements, such as dyed snow, to create visually striking contrasts in editorial photography. - **Joyful Fashion:** Embrace the concept of joy and playfulness in fashion editorials by incorporating fun and vibrant elements, like the 'Joy Ride' theme in this photoshoot. ### Where This Applies - **Fashion:** The fashion industry can explore innovative ways to challenge conventions and create visually captivating editorials with unexpected settings and elements. - **Photography:** Photographers can experiment with incorporating unconventional colors and contrasting elements to elevate their editorial work and create standout visuals. - **Automotive:** The automotive industry can find inspiration in the juxtaposition of fashion and junkyards, highlighting the potential for creative collaborations that redefine traditional spaces. ## Related on Trend Hunter - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Urban Deconstructed Fashion](https://www.trendhunter.com/trends/louther-x-carhartt-wip-fw25.md)