# Room Service Vinyl Menus The W London Offers a Curated Selection of Vinyl Delivered to Rooms By Rebecca Byers | Published 2015-09-06 | World Source: Trend Hunter, https://www.trendhunter.com/trends/w-london References: [telegraph](http://www.telegraph.co.uk/travel/hotels/11841007/Vinyl-service-at-W-London.html) In an intriguing move that is sure to catch the attention of millennials and baby boomers alike, the W London has begun offering a carefully curated vinyl menu that guests can request be delivered to their room. The menu is curated in order to showcase the dynamic Britpop vinyl collection that the W London boasts in its possession. Upon checking into the W London, guests are able to peruse the Britpop-centric vinyl menu and request a handful of offerings as well as a Crossley vinyl player to experience them on. Choices in the much-talked about Britpop record collection include offerings from Blur, Oasis, The Verve, as well as Arctic Monkeys, Coldplay, the Libertines and many more. This [niche hotel amenities](https://www.trendhunter.com/trends/royal-hotel) offered by the W London is an example of [nostalgia-powered marketing](https://www.trendhunter.com/trends/bun-house-disco) while also showcasing modern efforts to expand the overall customer value of the experience as much as possible in a time when many travelers turn to hostels despite net worth. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 35% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Vinyl Revival:** The curated vinyl menu offered by W London taps into the growing trend of vinyl record sales and the nostalgia for physical music. - **Personalized Hospitality:** The vinyl menu allows guests to personalize their hotel experience, catering to their individual music preferences and enhancing customer satisfaction. - **Innovative Hotel Amenities:** The W London's vinyl menu demonstrates the potential for hotels to differentiate themselves by offering unique and unexpected amenities that appeal to niche markets. ### Who This Affects Most - **Hospitality:** The W London's vinyl menu highlights an opportunity for hotels to create curated experiences that go beyond traditional amenities. - **Music:** The resurgence of vinyl records and the demand for curated music experiences present a disruptive innovation opportunity in the music industry. - **Retail:** The popularity of vinyls and unique experiences in the hospitality industry opens up potential collaborations between hotels and record stores, creating new retail opportunities. ## Related on Trend Hunter - [Musical Vacation Rentals](https://www.trendhunter.com/trends/marriott-bonvoy-1.md) - [Vinyl-Filled Music Room Extensions](https://www.trendhunter.com/trends/vinyl-house.md) - [Pop-Up Vinyl Listening Cafés](https://www.trendhunter.com/trends/samra-origins-vinyl-caf.md) - [Ultimate Christmas Suites](https://www.trendhunter.com/trends/melia-white-house.md) - [Localized Hotel Offerings](https://www.trendhunter.com/trends/live-local-stay-w.md) - [Cruise-Focused Listening Lounge Experiences](https://www.trendhunter.com/trends/listening-lounge.md) - [Musically Inspired Cocktail Menus](https://www.trendhunter.com/trends/musically-inspired-cocktail-menu.md) - [Stylish Airport Lounges](https://www.trendhunter.com/trends/the-clubhouse.md) - [Globally Inspired Cocktail Menus](https://www.trendhunter.com/trends/wanderlust-menu.md)