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# Race-Changing Fashiontography
Asian Models Turn into Caucasian Celebs in W Korea 'Transformation'

By Marissa Liu | Published 2010-04-16 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/w-korea-transformation
References: [wmagazine](http://www.wmagazine.com/w/blogs/editorsblog/2010/04/01/if-lady-gaga-and-dita-von-tees.htm) & [style.co.kr](http://www.style.co.kr/w/fashion/main.asp)

From plain to Gaga and pale to Dita, a select few unknown Asian models go white, black and big, small and tall for the [W Korea 'Transformations' editorial](https://www.trendhunter.com/trends/alessandro-micheles). The magazine pays homage to Rihanna, Victoria Beckham, Tilda Swinton, Beth Ditto and the aforementioned Lady Gaga and Dita Von Teese for W Korea's May 2010 issue.

Models Anna, Ji Hyun Jeong and Han Hye Yeon are among the girls who get a [celebrity makeover](https://www.trendhunter.com/trends/il-pranzo-campaign) for the W Korea 'Transformations' spread. Click through the gallery to see the before and after images.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 41% | Activity: 55% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Caucasian Makeover Trend:** Opportunity for beauty and fashion brands to explore new lines of products and services that cater to the growing demand for transformative makeovers.
- **Celebrity-inspired Fashion:** Brands can capitalize on the popularity of celebrity-inspired fashion by releasing collections that mimic the styles of famous personalities.
- **Diverse Representation in Fashion:** Fashion brands can disrupt the industry by promoting diversity and inclusivity through their marketing campaigns and runway shows.

### Industries Being Reshaped

- **Beauty:** Beauty companies can innovate by creating makeup and skincare products that can help individuals achieve transformative looks.
- **Fashion:** Fashion brands have the opportunity to create collections inspired by celebrity styles and offer inclusivity in their designs.
- **Advertising:** Advertising agencies can work with brands to create campaigns that celebrate diversity and challenge traditional beauty standards.

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