# Dramatic Mourning Fashion The W Korea November 2012 Editorial Stars a Widowed Laura Kampman By Meghan Young | Published 2012-10-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/w-korea-november-2012 References: [fashiongonerogue](http://fashiongonerogue.com/laura-kampman-phillip-riches-w-korea-november-2012/) & [style.co.kr](http://www.style.co.kr/w/) Model Laura Kampman is not the typical widow in the W Korea November 2012 editorial. In place of a simple and modest black ensemble, she shows off her loss in a much more dramatic way. From stunning mesh fascinators to shimmering [sequinned dresses](https://www.trendhunter.com/trends/mcqueen-holiday-2025) and purple dyed hair, a reader would easily assume that her character is part of the fashion industry in some form or another. The W Korea November 2012 editorial was shot by photographer Philip Riches in a 16th century Veneto villa. The Netherlander beauty was styled by fashion editor Woo Lee, who focused on [modernizing typical funeral fashion](https://www.trendhunter.com/trends/alessandro-micheles) in a glamorous and slightly grunge way. Posing alongside male model Spiros, a narrative is introduced in which Kampman rediscovers her inner passions. Hairstylist Hester Wernert and makeup artist Miriam Langellotti finished the looks. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 99% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Dramatic Mourning Fashion:** Opportunity for creating mourning attire that is glamorous and edgy instead of traditional and somber. - **Glamorous Funeral Fashion:** Incorporation of more modern and daring elements in funeral fashion that embraces individuality. - **Narrative Fashion Editorials:** The use of storytelling in fashion editorials, creating more emotionally charged content. ### Where This Applies - **Fashion Industry:** Fashion designers, stylists, and retailers can focus on creating modern and personalized mourning attire. - **Beauty Industry:** Makeup artists and hairstylists can experiment with new looks and trends for funerals and mourning. - **Photography Industry:** Fashion photographers can create compelling and emotional narratives in their editorials. ## Related on Trend Hunter - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Victory-Inspired Premium Fashion](https://www.trendhunter.com/trends/marathon-collection.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)