# Boutique Hotel Fashion W Hotels Launches Apparel and Accessories Line By Jacqueline Parrish | Published 2009-09-04 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/w-hotels-apparel-and-accessories References: [yousaytoo](http://www.yousaytoo.com/fashion-style-news-w-hotel-launches-global-glam/90678http://www.starwoodhotels.com/whotels/index.htmlhttp://www.boston.com/lifestyle/fashion/articles/2009/08/11/a_harvard_licensed_line_of_menswear_draws_scrutiny_and_barbs_aplenty/) & [cocoperez](http://cocoperez.com/?from=PH&p=46835) These days successful companies, labels and firms are looking to expand into different markets in an effort to corner the latest trend, appeal to the masses and one-up the competition. The latest company to take the plunge into the fantastical world of fashion—following [Harvard University](https://www.trendhunter.com/trends/independent-scoring-system)—is luxury hotel chain [W Hotels](https://www.trendhunter.com/trends/w-hotels-x-thomas-llu). With 34 fresh-faced and renowned designers, W Hotels’ apparel and accessories line is set to be unveiled September 10th at the prestigous ‘Fashions Night Out’ in London. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 72% | Activity: 28% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Luxury Hotel Fashion:** Opportunity for luxury hotels to create their own apparel and accessories line, expanding their brand presence and appealing to fashion-conscious guests. - **Hotel-fashion Collaborations:** Collaborations between hotels and fashion designers offer the opportunity for innovative and unique fashion experiences and products. - **Fashion Events in Non-fashion Industries:** Non-fashion industries, such as luxury hotels, hosting fashion events provide a disruptive and memorable marketing strategy to attract new customers and create buzz. ### Industries Being Reshaped - **Luxury Hotels:** Luxury hotels can leverage their brand and expertise to enter the fashion industry and create their own apparel and accessories line. - **Fashion Designers:** Fashion designers can explore collaborations with hotels, creating unique and innovative fashion experiences and products. - **Hospitality and Event Management:** Professionals in the hospitality and event management industry can explore hosting fashion events as a disruptive marketing strategy to attract new customers and generate excitement. ## Related on Trend Hunter - [Collaborative Hotel Canvas Totes](https://www.trendhunter.com/trends/w-hotels-x-thomas-llu.md) - [Luxury Hotel Fashion Capsules](https://www.trendhunter.com/trends/the-ritzcarlton-and-late-checkout.md) - [Hotel-Inspired Apparel Collabs](https://www.trendhunter.com/trends/sporty-rich1.md) - [Luxury Fashion-Branded Hospitality Projects](https://www.trendhunter.com/trends/restaurant-coffee-shop.md) - [Modern Functionalist-Style Tuscan Hotels](https://www.trendhunter.com/trends/w-florence.md) - [Chinese Restaurant-Branded Fashion Lines](https://www.trendhunter.com/trends/mr-chow1.md) - [Comprehensive Hotel Rebrands](https://www.trendhunter.com/trends/starwood-hotels.md) - [Hotel-Inspired Home Scenting Products](https://www.trendhunter.com/trends/hotel-collection.md) - [Fashion-Forward Hotel Transformations](https://www.trendhunter.com/trends/soparis.md)