# Chilean Luxury Hoteliering W Hotel's First South American Accomodations in Santiago By Marissa Liu | Published 2009-09-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/w-hotel-santiago References: [designscene.net](http://www.designscene.net/2009/09/w-hotel-santiago.html) & [starwoodhotels](http://www.starwoodhotels.com/whotels/index.html) W Hotels will officially open their first property in South America (the W Hotel Santiago) on November 17, 2009. The W Hotel Santiago is a modern take on the varied Chilean landscape by New York designer Tony Chi and Chilean designer Sergio Echeverria. Chilean exports such as copper, wine, and fruits and vegetables are incorporated into the design of the W Hotel Santiago to create an authentic sensory experience. Inside W Hotel Santiago you’ll find [Gerber Group](https://www.trendhunter.com/trends/compleat-cutting-board-set) hotspots [Whiskey Blue](https://www.trendhunter.com/trends/webbing-belts) and rooftop bar Red2 One as well as restaurants such as the Asian-inspired Osaka and modern French dining at NoSo and [Terraza](https://www.trendhunter.com/trends/staggered-planters). The W Hotel Santiago also offers an intimate Tea Library, modern wine bar and WET, a heated rooftop pool on the 21st floor. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 58% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Chilean Luxury Hoteliering:** The trend of luxury hotel development in Chile, incorporating local influences and resources into the design. - **Authentic Sensory Experiences:** The trend of creating immersive and authentic sensory experiences for hotel guests by incorporating local cultural elements. - **Modern Hotel Amenities:** The trend of offering modern amenities in luxury hotels, such as rooftop bars, restaurants, and rooftop pools. ### Industries Being Reshaped - **Hospitality:** The hospitality industry can capitalize on the trend of luxury hoteliering in Chile and create unique experiences for guests by incorporating local influences and resources in their designs. - **Interior Design:** The interior design industry can take inspiration from the trend of authentic sensory experiences and create designs that stimulate and engage all senses. - **Food and Beverage:** The food and beverage industry can explore opportunities to collaborate with luxury hotels and create unique dining experiences that showcase local culinary traditions and flavors. ## Related on Trend Hunter - [Verdant Adults-Only Destinations](https://www.trendhunter.com/trends/w-punta-cana.md) - [Modern Functionalist-Style Tuscan Hotels](https://www.trendhunter.com/trends/w-florence.md) - [Extravagant Catalan Hotels](https://www.trendhunter.com/trends/sls-barcelona.md) - [Eco-Friendly Hotel-Home Hybrids](https://www.trendhunter.com/trends/hotel-homes.md) - [Coastal Chilean Eateries](https://www.trendhunter.com/trends/mareida.md) - [South American Sightseeing Tours](https://www.trendhunter.com/trends/guided-tours-to-chile.md) - [Modern Traditional Wellness Spaces](https://www.trendhunter.com/trends/the-well-at-chileno-bay.md) - [Local Craftsmanship-Filled Member's Club](https://www.trendhunter.com/trends/soho-house-so-paulo.md) - [Luxury Branded Hotels](https://www.trendhunter.com/trends/post-hotel-residences.md)