# Snowy Circus Spreads The W December 2010 Edition Features a Freaky Frozen Family By Armida Ascano | Published 2010-11-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/w-december-2010 References: [multiplefashiondisorder.wordpress](http://multiplefashiondisorder.wordpress.com/2010/11/23/family-circus/) & [wmagazine](http://www.wmagazine.com/) This spread in the W December 2010 issue is one of many [creative couture shoots](https://www.trendhunter.com/trends/roger-vivier-holiday-2025) featured in the famed magazine. The set features a wide range of [supermodels pulling together a family](https://www.trendhunter.com/trends/gapstudios-fw25) of fabulous subjects. The spread is shot in what seems to be the midst of a snowstorm, adding mysticism to the readily odd theme of a [family circus](https://www.trendhunter.com/trends/la-famiglia-collection). Essentially, the shoot adds a 'Lion, Witch and the Wardrobe' feel to the W December 2010 edition. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 90% | Activity: 76% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Creative Couture Shoots:** There is an opportunity for photographers and fashion brands to collaborate on unique and visually stunning photo spreads. - **Mystical Snowstorm Photography:** Photographers can explore the use of weather elements like snowstorms to create captivating and ethereal imagery. - **Odd-theme Fashion Spreads:** Fashion magazines can push boundaries by featuring shoots with unusual and unexpected themes, attracting a niche audience. ### Industries Being Reshaped - **Photography:** Photographers can embrace unconventional themes and creative concepts to stand out in the competitive industry. - **Fashion:** Fashion brands can collaborate with photographers to produce innovative and visually striking spreads that capture attention. - **Magazine Publishing:** Magazines can cater to niche audiences by featuring unique fashion spreads that offer a fresh and unconventional perspective. ## Related on Trend Hunter - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Exaggerated Holiday Displays](https://www.trendhunter.com/trends/wonder-all-the-way.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [High-Society-Inspired Holiday Initiatives](https://www.trendhunter.com/trends/the-bergdorf-soire.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)