# Palatial Canalside Hotels The New W Amsterdam Brings Five-Star Accommodations to Centrum By Rebecca Byers | Published 2015-10-23 | World Source: Trend Hunter, https://www.trendhunter.com/trends/w-amsterdam References: [superfuture](http://superfuture.com/supernews/amsterdam-w-amsterdam-hotel-opening) The W Amsterdam is a stunning new addition to the brand's chain of international luxury hotels that is situated on Centrum. One of the most jarring and sensational features is that due to the peculiar layout of the structure, which sits behind the Royal Palace, the five-star hotel actually has its lobby on rooftop. Located in a former telephone exchange on top of a supermarket, the recently opened W Amsterdam also comprises an adjacent canalside building previously occupied by a bank, which will open up 66 additional rooms in early 2016. The rooftop W Lounge features floor-to-ceiling windows and a swimming pool, which is actually the first rooftop pool in downtown Amsterdam. The sixth floor of the W Amsterdam also features a Mr Porter, a steakhouse concept. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 73% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Canalside Luxury:** There is the opportunity to create more canalside luxury accommodations that offer unique features such as rooftop pools and stunning views. - **Rooftop Venues:** There is an opportunity to incorporate rooftop venues into existing buildings to create a unique selling point and attract more customers. - **Luxury Hotel Chains:** The trend towards luxury hotel chains expanding globally provides opportunities for innovative designs and unique features to be incorporated into new accommodations. ### Sectors Adopting This - **Hospitality:** The hospitality industry can incorporate unique features such as rooftop venues, canalside luxury, and innovative designs into new accommodations to attract more customers and increase revenue. - **Real Estate:** The real estate industry can benefit from incorporating rooftop venues and unique features into existing buildings to create more value and attract new buyers or tenants. - **Design:** The design industry can explore innovative designs for the hospitality and real estate industries to incorporate unique features such as rooftop venues and canalside luxury into new and existing buildings. ## Related on Trend Hunter - [Enchanting Folklore-Inspired Hotels](https://www.trendhunter.com/trends/kimpton-bem.md) - [Modern Functionalist-Style Tuscan Hotels](https://www.trendhunter.com/trends/w-florence.md) - [Verdant Adults-Only Destinations](https://www.trendhunter.com/trends/w-punta-cana.md) - [Amsterdam-Honoring Dynamic Workspaces](https://www.trendhunter.com/trends/un-studio.md) - [Bali-Inspired European Hotels](https://www.trendhunter.com/trends/manon-les-suites.md) - [Hotel-Inspired Renovations](https://www.trendhunter.com/trends/amsterdam-zuid.md) - [Design-Focused Italian Hotels](https://www.trendhunter.com/trends/hilton-milan-duomo.md) - [Water Tower-Transformed Apartments](https://www.trendhunter.com/trends/amsterdamsestraatweg-water-tower.md) - [Urban Skyline-View Apartments](https://www.trendhunter.com/trends/apartment-with-a-view.md)