# Supercharged Confidence Perfumes Vyrao Ever 11 is Neuroscience-Backed to Boost Self-Esteem by 97% By Laura McQuarrie | Published 2026-08-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vyrao-ever-11 References: [theglassmagazine](https://theglassmagazine.com/ever-11-joins-vyraos-fragrance-collection/) & [vyrao](https://vyrao.com/products/ever-11)  [Vyrao](https://www.trendhunter.com/trends/ludeaux-and-ludatrix) Ever 11 is the newest eau de parfum at the intersection of fragrance and emotional well-being, promising to add more than just a fruity, floral, amber composition to one's scent wardrobe. For a new generation of fragrance shoppers, scent is no longer just about smelling good. Tapping into that shift, Vyrao's latest launch is a supercharged confidence booster with [mood-influencing elements](https://www.trendhunter.com/trends/lr-mood-infusion) designed to actually shift how the wearer feels rather than how they're perceived by others. Ever 11 taps into the power of neuroscience-backed ingredients proven to enhance self-esteem by 97%, as measured by [IFF’s](https://www.trendhunter.com/trends/star-confidence) proprietary Science of Wellness program. Ever 11 gets its personality from a blend of black cherry, rose, peony, the classic and comforting warmth of vanilla and tonka bean, leather, and other notes grounded by smoky patchouli ## Trend Insights (Trend Hunter) - Score: 8.1/10 - Popularity: 74% | Activity: 80% | Freshness: 89% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Neuroscience-backed Fragrance:** Scientific validation in scent design creates white space for perfumes positioned around measurable emotional outcomes rather than traditional olfactory preferences. - **Mood-enhancing Beauty:** Beauty products tied to confidence, calm, or energy reflect a growing convergence between personal care and everyday mental wellness rituals. - **Functional Luxury Scents:** Premium fragrances with performance-based benefits introduce new differentiation opportunities in a category historically driven by heritage, status, and aesthetics. ### Industries Being Reshaped - **Fragrance:** Neuroscience-informed formulations may redefine competitive advantage as consumers seek scents that influence how they feel as much as how they smell. - **Beauty and Personal Care:** Emotional efficacy claims expand the role of cosmetics and grooming products into wellness-adjacent routines with stronger experiential value. - **Mental Wellness:** Consumer interest in accessible mood support opens adjacent pathways for sensory products that complement digital therapy, supplements, and mindfulness tools. ## Related on Trend Hunter - [Positively Uplifting Fragrances](https://www.trendhunter.com/trends/good-spirits-by-the-nue-co.md) - [Functional All-Natural Fragrances](https://www.trendhunter.com/trends/biology-fragrances.md) - [Aesthetic Neuroscience Fragrances](https://www.trendhunter.com/trends/six7.md) - [Neuroscience-Backed Scents](https://www.trendhunter.com/trends/mamajuju-by-vyrao.md) - [Neuroscience-Backed Home Fragrances](https://www.trendhunter.com/trends/rest-relax-home-scent-diffuser.md) - [AI-Powered Fragrance Development](https://www.trendhunter.com/trends/AI-powered-fragrance-development.md) - [Flirty Functional Fragrances](https://www.trendhunter.com/trends/ludeaux-and-ludatrix.md) - [Advanced Fragrance Production Facilities](https://www.trendhunter.com/trends/guangzhou-zengcheng.md) - [Sacred Herb Fragrances](https://www.trendhunter.com/trends/the-sixth-by-vyrao.md)