# Hop-Infused Sparkling Water Vyne Enhances Seltzers with Unconventional Flavors By Laura McQuarrie | Published 2020-06-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vyne References: [thedieline](https://thedieline.com/blog/2020/6/16/hop-infused-vyne-intrigues-with-a-new-take-on-sparkling-water) & [vynebotanicals](https://www.vynebotanicals.com/) Thanks to the popularity of seltzer, it's easy to grab a [fizzy can of fruity flavors](https://www.trendhunter.com/trends/wavy-daze) but Vyne offers an exploration of unusual flavors with its [hop-infused sparkling water](https://www.trendhunter.com/trends/hopinfused-sparkling-water). The non-alcoholic canned beverages are boldly branded with natural motifs and each flavor adopts a different color to express its identity as The Citrus One, The Herbal One or The Floral One. The logo draws inspiration from The Green Man and serves as a visual representation of the drinks being made from hop extracts and botanical ingredients. Although hops tend to be associated with beer, these beverages have the potential to be enjoyed as [refreshing alternatives to ordinary sparkling water](https://www.trendhunter.com/trends/yew), especially as they are free from calories and sugar. Image Credit: Vyne ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 49% | Activity: 73% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Unconventional Flavors in Sparkling Water:** Exploring unique and unexpected flavors in the seltzer market presents an opportunity for disruptive innovation. - **Bold and Natural Branding:** Using bold branding and natural motifs can differentiate products in the sparkling water industry and create disruptive innovation. - **Alternative to Ordinary Sparkling Water:** Offering calorie-free and sugar-free options with unique flavors can disrupt the traditional sparkling water market. ### Sectors Adopting This - **Sparkling Water:** The sparkling water industry can benefit from introducing unconventional flavors and bold branding to attract new customers. - **Beverage:** The beverage industry can explore the trend of hop-infused drinks and capitalize on the demand for unique, non-alcoholic options. - **Packaging and Design:** The packaging and design industry can collaborate with beverage companies to create visually appealing branding for hop-infused sparkling water. ## Related on Trend Hunter - [Hoppy Sparkling Waters](https://www.trendhunter.com/trends/hoplark.md) - [Hops-Infused Sparkling Water](https://www.trendhunter.com/trends/sidekick-sparkling-hop-water.md) - [Dry January Refreshments](https://www.trendhunter.com/trends/hop-wtr-drink.md) - [IPA-Inspired Sparkling Waters](https://www.trendhunter.com/trends/hop-splash.md) - [Refreshing Sparkling Hop Waters](https://www.trendhunter.com/trends/sparkling-hop-water.md) - [Dry-Hopped Non-Alcoholic Brews](https://www.trendhunter.com/trends/hoplark-00.md) - [Citrusy Hopped Waters](https://www.trendhunter.com/trends/hop-wtr-lime.md) - [Lookalike Sparkling Water Cans](https://www.trendhunter.com/trends/not-beer.md) - [Earthy Springtime Seltzers](https://www.trendhunter.com/trends/lolo-hops.md)