# Multi-Benefit Hydration Beverages Vybey Collagen + Energy Combines Caffeine, Lion's Mane & More By Laura McQuarrie | Published 2026-05-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vybey-collagen-energy References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/67324/vybey-blends-key-benefits-into-one/) & [vybey](https://vybey.co.uk/)  For people whose days don't pause, the products they get support from are best streamlined to deliver more benefits with less effort, and the new Vybey Collagen + Energy drink delivers light hydration, skincare support, energy and focus in one daily ritual. This slightly carbonated [multi-benefit beverage](https://www.trendhunter.com/trends/reformed) features eight grams of [collagen protein](https://www.trendhunter.com/trends/aqua-glow) and 75 milligrams of natural caffeine, plus lion’s mane, L‑theanine, magnesium and electrolytes. Benefits aside, the drink keeps the experience rewarding from start to finish with two fruity, ready-to-drink flavors: Mixed Berry and Lemon & Lime. As a functional everyday drink that promises to offer "so much more than an old‑school linear energy drink," Vybey's Collagen + Energy is one to reach for as a weekday pick‑me‑up, a coffee alternative, a pre‑workout booster or a better-for-you social sipper. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 44% | Activity: 51% | Freshness: 78% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Multi-benefit Functionalization:** Products that combine hydration, nutrition, cognitive support and aesthetic benefits into a single SKU create opportunities for reformulating category boundaries and premiumizing everyday consumption. - **Adaptogenic Energy Hybrids:** A growing preference for blends that pair natural stimulants with nootropics and calming agents signals room for novel ingredient synergies that deliver balanced, sustained performance without traditional crash profiles. - **Beauty-through-consumption:** Integrating clinically dosed beauty actives like collagen into mainstream beverages points to new routes for ingestible skincare propositions that blur the line between cosmetics and consumables. ### Where This Applies - **CPG Beverage:** Ready-to-drink lines that layer functional claims, clean labels and sensory appeal can disrupt shelf dynamics by commanding higher price points and gaining cross-channel distribution. - **Sports Nutrition:** Formulations that combine mild stimulants, electrolytes and recovery proteins offer alternatives to traditional pre-workout powders and bars for everyday athletes seeking convenience and multifunctionality. - **Hospitality and Social Drinking:** Bars, cafes and event venues that feature better-for-you, functional social sippers provide a platform for replacing alcohol-centric rituals with wellness-oriented experiences. ## Related on Trend Hunter - [Fruit-Forward Party Sodas](https://www.trendhunter.com/trends/the-soda-made-to-party.md) - [Functional Electrolyte Mixers](https://www.trendhunter.com/trends/amass.md) - [Zero-Sugar Hydration Sticks](https://www.trendhunter.com/trends/kool-aid-hydration.md) - [Women-Focused Creatine-Based Supplements](https://www.trendhunter.com/trends/creatine-for-her.md) - [Ready-To-Drink Creatine Booster Beverages](https://www.trendhunter.com/trends/creatine-degradation.md) - [Protein-Forward Functional Hydration Mixes](https://www.trendhunter.com/trends/functional-hydration-brand.md) - [Orange Lemonade Electrolyte Beverages](https://www.trendhunter.com/trends/ultra-electrolytes.md) - [Hydration-Focused Rugby Partnerships](https://www.trendhunter.com/trends/major-league-rugby.md) - [Performance-Driven Supplement Lines](https://www.trendhunter.com/trends/p90x-performance-supplements.md)