# Dogvertising VW Polo Singing Dog Ad By Bianca | Published 2008-03-27 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/vw-polo-singing-dog References: [youtube](http://youtube.com/watch?v=9beQh1yH5uU) We've talked about catvertising, but [canine commercials](https://www.trendhunter.com/trends/merry-chaos) are just as popular. People love animals, some think they're cute, other hilarious, but regardless of the reason, the point is, animals with character sell. Case in point, the new [VW](https://www.trendhunter.com/trends/official-automotive-partner) Polo Singing Dog commercial. It features a series of Jack Russell terriers, all of them upset and whimpering save for one who is happily smiling and sining along to 'I'm a man' by Spencer Davis... guess why? He's riding shotgun in the a VW Polo! ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 56% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Animalvertising:** Leveraging the appeal of animals with character in advertisements can create engaging and memorable campaigns. - **Emotional Marketing:** Creating adverts that evoke strong emotions, such as happiness or amusement, through the use of animals can make a brand stand out. - **Humor in Advertising:** Using humorous elements, like a singing dog, can capture people's attention and leave a lasting impression. ### Sectors Adopting This - **Automotive:** Automotive companies can incorporate animals with character in their advertising campaigns to make them more entertaining and relatable to consumers. - **Pet Products:** Pet product manufacturers can take inspiration from animalvertising and use animals with character in their promotional materials to attract pet owners. - **Marketing and Advertising:** Marketing and advertising agencies can explore animalvertising as a creative strategy to create compelling and engaging content for their clients. ## Related on Trend Hunter - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Dog-Starring Sporty Campaigns](https://www.trendhunter.com/trends/minds-best-friend.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Pet-Powered Beauty Campaigns](https://www.trendhunter.com/trends/animal-intelligence.md) - [Bar Cart Mascots](https://www.trendhunter.com/trends/new-ad-series.md) - [Cheeky Pet Insurance Campaigns](https://www.trendhunter.com/trends/onepack-plan.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md)