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# Controversial Car Commercials
Clone Fight Scenes in VW Golf VI Ad Ruled Unsuitable for Children

By Marissa Brassfield | Published 2009-04-03 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/vw-golf-vi-commercial
References: [daveibsen.typepad](http://daveibsen.typepad.com/5_blogs_before_lunch/2009/04/vw-ad-not-suitable-for-children.html)

ASA, a British watchdog group, has spoken out against a VW Golf VI commercial that features Volkswagen's head designer in an epic "Matrix"-style fight scene with evil clones of himself.

Although the choreographed hand-to-hand combat scenes don't actually result in blood, bruises or any other physical signs of injury, the VW Golf VI commercial can only be aired after 9 PM.

You can check out the VW Golf VI commercial above. What do you think? Is it too hot for daytime TV?

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 29% | Activity: 2% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Controversial Car Commercials:** Opportunity for car companies to create attention-grabbing and provocative advertisements that generate discussion.
- **Clone Fight Scenes:** Potential for using action-packed fight scenes in commercials to captivate audiences and create a memorable brand image.
- **Censorship and Advertising Standards:** Insights on the need for stricter guidelines and regulations surrounding the content of commercials to ensure appropriateness for all viewers.

### Sectors Adopting This

- **Automotive:** Opportunity for car manufacturers to explore unconventional and edgy advertising strategies to stand out in a crowded market.
- **Advertising:** Chance for creative agencies to push the boundaries of traditional commercials and embrace bold storytelling techniques.
- **Regulatory Compliance:** Potential for advertising industry organizations and government bodies to reevaluate and strengthen censorship regulations to maintain public standards.

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