# Anti-Drunk Drivertising Googly-Eyed VW Beetle Reminds Germans Not to DWI By Mike Peterson | Published 2009-01-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/vw-beetle-drunk-driving-ad References: [jalopnik](http://jalopnik.com/5136313/googly) & [directdaily.blogspot](http://directdaily.blogspot.com/2009/01/road-safety-initiative-drunken-beetle_21.html) [Germany's](https://www.trendhunter.com/trends/taxi-driver) [Federal Ministry of Transport, Building and Housing](https://www.trendhunter.com/trends/highrisk-roadway) is serious about cracking down on drunk driving. They've modded a [VW](https://www.trendhunter.com/trends/official-automotive-partner) New Beetle with wheel caps that look like red, itchy eyes. As the car drives down the street, the pupils of the “eyes” roll in circles. The fleet of cars are driven around major events. Is that why they're all in English? The ad campaign was created by Scholz and Friends of Berlin, Germany. **Implications** - This is definitely a smart way for the VW Beetle and Germany's Federal Ministry of Transport, Building and Housing to draw serious attention to the ever-expanding, (somehow) never ending folly of drunk driving. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 13% | Activity: 38% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Anti-drunk Driving Awareness:** The use of creative and attention-grabbing ad campaigns to raise awareness about the dangers of drunk driving. - **Innovative Vehicle Modifications for Safety:** Modifying vehicles with unique features like googly-eyed wheel caps to capture the public's attention and promote safe driving habits. - **Localization of Campaign Messages:** Customizing ad campaigns for specific countries or regions to effectively communicate important safety messages. ### Sectors Adopting This - **Automotive:** Opportunities for automakers to develop and promote innovative safety features that help prevent drunk driving incidents. - **Advertising:** The advertising industry can explore creative techniques and unique vehicle modifications to raise awareness about social issues like drunk driving. - **Government and Law Enforcement:** Government agencies can collaborate with advertisers to implement impactful ad campaigns that address social issues and promote public safety. ## Related on Trend Hunter - [Drunk Driving Detection Tools](https://www.trendhunter.com/trends/drunk-driving-detection.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Road Safety Spirit Campaigns](https://www.trendhunter.com/trends/captain-of-the-night-campaign.md) - [Responsible Alcohol Consumption Campaigns](https://www.trendhunter.com/trends/call-it-a-night.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Limited-Edition Rail Safety Beers](https://www.trendhunter.com/trends/rail-safety.md) - [Intoxication-Indicating AI Technology](https://www.trendhunter.com/trends/drunkdriving-detection.md) - [Alcohol-Monitoring Bracelets](https://www.trendhunter.com/trends/alcoholmonitoring-bracelet.md)