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# Plastic Trumpets
The Vuvuzela is the Official Noisemaker of FIFA 2010

By Jan Coetzee | Published 2009-06-27 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/vuvuzela-the-sound-of-fifa-2010
References: [fifa](http://www.fifa.com/confederationscup/news/newsid=1073689.html) & [southafrica.info](http://www.southafrica.info/2010/vuvuzela.htm)

The vuvuzela is a [plastic trumpet](https://www.trendhunter.com/trends/gewa) of about 1 meter in length and a must-have if you go to a soccer game in South Africa.

The sound from the vuvuzela has been compared to an elephant in distress or a swarm of angry bees. Whatever it sounds like to you all visiting fans to the [FIFA 2010 Soccer World Cup](https://www.trendhunter.com/trends/world-cup-travel-packages) will have to brace themselves for a healthy doze of vuvuzela magic.

It is not sure where the name vuvuzela originated from, but theories have it that it means [making noise](https://www.trendhunter.com/trends/hornscape-playground) in Zulu. What we do know, though, is that the vuvuzela is true to the African traditions where villagers were called to a meeting by blowing on a Kudu horn.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 33% | Activity: 36% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, South America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Plastic Trumpets in Sports:** Opportunity for sports teams and events to create unique fan experiences using plastic trumpets as noisemakers.
- **African Cultural Influence:** Potential for businesses to incorporate African cultural elements, like the vuvuzela, into their products and marketing strategies for a unique and authentic appeal.
- **Alternative Noisemakers:** Growing demand for alternative noisemakers in sports and events presents business opportunities to develop innovative, eco-friendly alternatives to plastic trumpets like vuvuzelas.

### Where This Applies

- **Sports Entertainment:** Plastic trumpet manufacturers and event organizers can collaborate to enhance the fan experience at sports events with custom-designed vuvuzelas.
- **Tourism and Souvenirs:** Companies in the tourism and souvenir industry can tap into the popularity of vuvuzelas by offering them as unique African-themed gifts and souvenirs.
- **Event Merchandise:** Event merchandise companies can explore offering vuvuzelas as part of their product line to capitalize on the growing demand for unique event mementos and noisemakers.

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