# Vegetarian Fast Food Restaurants Burger King's "Vurger King" in Madrid is 100% Vegetarian By Laura McQuarrie | Published 2021-10-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vurger-king References: [designtaxi](https://designtaxi.com/news/416379/Burger-King-Opens-Vurger-King-Its-First-100-Vegetarian-Restaurant/) & [twitter](https://twitter.com/burgerking_es/status/1450464938355568642?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1450464938355568642%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fdesigntaxi.com%2Fnews%2F416379%2FBurger-King-Opens-Vurger-King-Its-First-100-Vegetarian-Restaurant%2F)  Vurger King is a new destination in Madrid for plant-based eaters and it's the first-ever 100% vegetarian [Burger King](https://www.trendhunter.com/trends/burger-pop-up) restaurant. At the restaurant, guests will find all of the chain's meatless menu items, such as the [plant-based Whopper](https://www.trendhunter.com/trends/burger-king-uk-campaign), plant-based nuggets and the all-new Long Vegetal, which was created as a vegetarian-friendly version of the chain's chicken sandwich. On-site, some animal by-products (like cheese and mayonnaise) will still be served, although they can be removed upon request. This new vegetarian fast food outpost promises to serve the 13% Spaniards of who have gone mostly vegan or vegetarian with their diet. Fast food restaurants are not only expanding their plant-based options but also catering expressly to those who want to eat plant-based with locations like Vurger King. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 86% | Activity: 93% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Fast Food:** Fast food restaurants are expanding their plant-based options to cater to those who want to eat plant-based with locations like Vurger King. - **Vegetarian-friendly Menu Items:** Vurger King's 100% vegetarian menu shows an opportunity for fast food chains to introduce new vegetarian-friendly menu items. - **Catering to a Growing Vegetarian Population:** The rise of Vurger King in Madrid highlights a trend of fast food restaurants catering to a growing vegetarian population. ### Industries Being Reshaped - **Fast Food:** Fast food chains like Burger King can explore new business opportunities by expanding their plant-based menu options. - **Vegetarian-friendly Food Industry:** Vurger King's success can pave the way for a new vegetarian-friendly food industry with potential for growth and innovation. - **Health and Nutrition Industry:** Vurger King's focus on plant-based options can inspire the health and nutrition industry to develop more plant-based options for consumers. ## Related on Trend Hunter - [Plant-Based Burger Pop-Ups](https://www.trendhunter.com/trends/burger-pop-up.md) - [Meatless QSR Menu Promotions](https://www.trendhunter.com/trends/meatfree-menu.md) - [Vegan Fast-Food Nuggets](https://www.trendhunter.com/trends/vegan-chicken-nugget.md) - [Vegetarian Bean-Based Burgers](https://www.trendhunter.com/trends/burger-king-bean-burger.md) - [Plant-Based Burger Expansions](https://www.trendhunter.com/trends/plant-based-whopper.md) - [Meat-Free Bacon Burgers](https://www.trendhunter.com/trends/bakon-king.md) - [Free Vegan Fast-Food Promotions](https://www.trendhunter.com/trends/whopper-swapper.md) - [Plant-Based Virtual Burger Menus](https://www.trendhunter.com/trends/vegelicious.md) - [Meatless Fast Food Nuggets](https://www.trendhunter.com/trends/impossible-nuggets.md)