# Socially Supportive Tees The 100% Organic T-Shirts by Vuori Help Promote Environmental Endeavors By Andrew Robertson | Published 2012-04-15 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/vuori References: [vuoriclothing](http://vuoriclothing.com/) & [roozt](http://www.roozt.com/Vuori/about_company.php) Based in South California, the [sustainable men's and women's t-shirt line](https://www.trendhunter.com/trends/craft-sportswear) Vuori supports modern environmental and social heroes. All of their t-shirts are made out of [100% cotton](https://www.trendhunter.com/trends/organic-cotton) using environmentally conscious production methods. According to Vuori's profile on Roozt, the company's manifesto is inspired by the "view of a mountain's summit -- clear, all-encompassing and awe-inspiring." Comparing modern day environmental and social heroes with past mountaineers who have overcome incredible odds and risked everything to accomplish their dream, Vuori aims to promote environmental endeavors by contributing to those who undertake them. Five percent of sales goes towards organizations that support social and environmental activists, ensuring that those who dedicate their lives towards improving the world don't go unnoticed. **Contact Information** Vuori [website](http://vuoriclothing.com/) Vuori on [Facebook](https://www.facebook.com/pages/Vuori/126525880500) Vuori on [Twitter](https://twitter.com/vuoriclothing) ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 62% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Environmentally Conscious Apparel:** Opportunity for disruptive innovation in creating sustainable clothing options that support social and environmental causes. - **Supporting Environmental and Social Heroes:** Opportunity to develop products or services that contribute to organizations and individuals dedicated to improving the world. - **Ethical Consumerism:** Opportunity for disruptive innovation in meeting the growing demand for environmentally and socially responsible products. ### Who This Affects Most - **Fashion and Apparel:** Opportunity for disruptive innovation in the fashion industry by creating sustainable and socially supportive clothing options. - **Social and Environmental Activism:** Opportunity to disrupt the social and environmental activism industry by providing financial support to organizations and individuals making a difference. - **Sustainable Manufacturing:** Opportunity to disrupt the manufacturing industry by developing environmentally conscious production methods for clothing and apparel. ## Related on Trend Hunter - [Sustainable Dairy-Branded Apparel](https://www.trendhunter.com/trends/organic-valley-2.md) - [All-Season Merino Tees](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Summer-Ready Organic Apparel](https://www.trendhunter.com/trends/priyankara.md) - [Adventurer-Focused Sustainable Apparel](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear.md) - [Ethical Organic Cotton Apparel](https://www.trendhunter.com/trends/sport-sweatshirt.md) - [Responsibly-Sourced Apparel Brands](https://www.trendhunter.com/trends/breathable-materials.md) - [Sustainable Performance Apparel](https://www.trendhunter.com/trends/craft-sportswear.md)