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# Artistic VR Albums
Björk's Vulnicura Virtual Reality Album Shares Live-Action 360-Degree Videos

By Laura McQuarrie | Published 2019-09-06 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/vulnicura-virtual-reality-album
References: [roadtovr](https://www.roadtovr.com/bjork-vulnicura-virtual-reality-album-music-video/) & [store.steampowered](https://store.steampowered.com/agecheck/app/1095710/)

Björk's Vulnicura was released in 2015 and now a Vulnicura Virtual Reality Album is available for fans to truly immerse themselves in the singer-songwriter's music. The content included in the virtual reality album explores the immersive music videos that were shown as part of the Björk Digital Exhibition, and now anyone with a compatible VR headset is able to enjoy the live-action 360 videos and real-time rendered experiences in the comfort of home.

On [Oculus](https://www.trendhunter.com/trends/othersight) [Rift](https://www.trendhunter.com/trends/emirates-vr-experience), [Valve Index](https://www.trendhunter.com/trends/haptic-vr-controller) and HTC Vive systems, songs like Notget, Family, Stonemilker and others can be experienced as never before through dynamic visual elements.

To engage with their audiences in new ways, a number of musicians are experimenting with VR as a means of storytelling and engaging even more of the senses.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 31% | Activity: 71% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia)

## Key Themes

### What's Driving This Trend

- **Virtual Reality Music Albums:** Musicians are exploring the possibilities of VR to enhance their music and create immersive experiences for fans.
- **Live-action 360-degree Videos:** 360-degree videos offer an opportunity to create immersive video storytelling experiences.
- **Real-time Rendered Experiences:** Real-time rendering technology allows for faster and more flexible creation of immersive experiences.

### Who This Affects Most

- **Music Industry:** The music industry can use VR technology to enhance the promotion and distribution of albums, and offer unique experiences for fans.
- **Entertainment Industry:** The entertainment industry can leverage VR technology to create immersive storytelling experiences and interact with audiences in new ways.
- **Technology Industry:** Real-time rendering and 360-degree videos provide new opportunities for technology companies to innovate and create immersive experiences.

## Related on Trend Hunter

- [Touch-Reactive VR Experiences](https://www.trendhunter.com/trends/presence-in-bed.md)
- [AI Sound Installations](https://www.trendhunter.com/trends/ai-sound-piece.md)
- [Web-Based VR Games](https://www.trendhunter.com/trends/slice-of-music.md)
- [Interactive Activewear Metaverses](https://www.trendhunter.com/trends/alo-yoga.md)
- [Rapper-Themed VR Concerts](https://www.trendhunter.com/trends/the-notorious-big.md)
- [Spatial Audio Streaming Interfaces](https://www.trendhunter.com/trends/apple-vision-pro-spotify-ui.md)
- [VR-Based Sensory Exhibits](https://www.trendhunter.com/trends/dr-barbara-sturm.md)
- [Musical Afrofuturism Metaverses](https://www.trendhunter.com/trends/the-verse-by-jack-daniels.md)
- [Auditory Artwork Albums](https://www.trendhunter.com/trends/sound-of-a-masterpiece.md)
