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# Profane Beer Commercials
YouTube User RoboJules Creats a Vulgar Pabst Blue Ribbon Ad

By Harris Jay Rosenberg Alterman | Published 2012-01-11 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/vulgar-pabst-blue-ribbon
References: [adrants](http://www.adrants.com/2012/01/david-lynch-dennis-hopper-say-heineken.php) & [youtube](http://www.youtube.com/watch?v=3Sm8JM-K1dc&feature=channel_video_title)

If you wanted to drink a [Heineken](https://www.trendhunter.com/trends/antifakeness-ad) before this ad, perhaps Dennis Hopper telling you to "*#@%& that $^@&” in these vulgar Pabst [Blue Ribbon](https://www.trendhunter.com/trends/godzilla-can-designs) ads will change your mind. [YouTube](https://www.trendhunter.com/trends/feel-the-alps) user RoboJules has sampled some footage from the movie ‘Blue Velvet’ to produce a Pabst Blue Ribbon ad that is hilarious.

Whether these vulgar Pabst Blue Ribbon ads would actually be used by the company is a different story (my guess is probably not). The ad also includes the slogan “Because Heineken is for pussies,” which has yet to be proven scientifically.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 42% | Activity: 88% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### What Makes This Trend Stand Out

- **Vulgar Beervertising:** Opportunity for disruptive innovation in the beer advertising industry by challenging traditional norms and using edgy, provocative content.
- **User-generated Advertising:** Potential for disruptive innovation in the marketing industry as more individuals create their own ads and share them online, bypassing traditional channels.
- **Humor as a Marketing Strategy:** Opportunity for disruptive innovation in the advertising industry by incorporating humor and irreverence to capture audience attention and create memorable campaigns.

### Sectors Adopting This

- **Beer:** Disruptive innovation opportunities in the beer industry by reimagining traditional beer advertising and challenging established brand perceptions.
- **Marketing:** Disruptive innovation opportunities in the marketing industry by embracing user-generated content and exploring unconventional advertising tactics.
- **Advertising:** Disruptive innovation opportunities in the advertising industry by experimenting with humor-based campaigns and pushing boundaries of traditional advertising standards.

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