# Upcycled Skate Deck Shades These Vuerich Brothers Sunglasses Use Extreme Sports for Inspiration By Matt Ho | Published 2011-07-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/vuerich-brothers-sunglasses References: [english.mashkulture.net](http://english.mashkulture.net/2011/07/05/sunglasses-from-recycled-skateboards/) & [vuerichbrothers](http://www.vuerichbrothers.com) Lately, the use of wood, or anything that makes eyewear look organic and natural, has been quite popular. The latest ones to hit the market are the Vuerich Brothers Sunglasses. The two designers didn't look to trees to design their product, but instead, they looked to extreme sports for some inspiration. Each of the shades that you see here are made from [recycled skateboards](https://www.trendhunter.com/trends/material-matters-collection) that now serve the purposes of blocking the sun from your eyes and helping you look good. People use old skateboards for [furniture and decor](https://www.trendhunter.com/trends/re-up-side-tables) already, so it's nice to see that it's now also become a fashion statement. The Vuerich Brothers Sunglasses were recently nominated for an Index Award. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 100% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Wooden Eyewear Trend:** The use of wood or organic materials in eyewear is a growing trend that combines style and sustainability. - **Extreme Sports-inspired Design:** Designers are finding inspiration in extreme sports, like skateboarding, to create unique and innovative products. - **Upcycled Fashion:** Upcycling materials, such as recycled skateboards, is a rising trend in the fashion industry that promotes sustainability and creativity. ### Where This Applies - **Eyewear Industry:** The eyewear industry can explore incorporating wood and organic materials in their designs to cater to the increasing demand for eco-friendly and stylish eyewear. - **Athletic Goods Industry:** The athletic goods industry can explore collaborations with designers who use extreme sports-inspired design to create products that appeal to sports enthusiasts. - **Fashion Industry:** The fashion industry can embrace upcycled fashion by incorporating recycled materials into their designs, creating unique and eco-friendly products that resonate with conscious consumers. ## Related on Trend Hunter - [Recycled Cyclist Sunglasses](https://www.trendhunter.com/trends/vallon-watchtowers-cycling-sunglasses.md) - [Vintage-Inspired Wooden Sunglasses](https://www.trendhunter.com/trends/delray-se-sunglasses.md) - [Organic Collaboration Sunglasses](https://www.trendhunter.com/trends/armedangels.md) - [Skateboarding-Inspired Wood Lamps](https://www.trendhunter.com/trends/blue-green-works.md) - [Recycled Material Skateboards](https://www.trendhunter.com/trends/lander-skateboard.md) - [Upcycled Skateboard Projects](https://www.trendhunter.com/trends/project-rpsd.md) - [Stunning 3D-Printed Sunglasses](https://www.trendhunter.com/trends/3dprinted-sunglasses1.md) - [Hybrid Cyclist Sunglasses](https://www.trendhunter.com/trends/sunski-velo.md) - [Transparent Crystal Sunglasses Frames](https://www.trendhunter.com/trends/the-harwood-20.md)