# Luxurious Aqua Branding Vue Luxury Water Exudes a High-Quality Look By Jamie Danielle Munro | Published 2014-09-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vue-luxury-water References: [packageinspiration](http://www.packageinspiration.com/vue-luxury-water-swiss-made.html/) & [behance.net](https://www.behance.net/juliadubrovich) Much of marketing and branding is about adding a certain sense of perceived value to a product, which is exactly what Vue Luxury Water has done. Although in most parts of the world people have access to water for free, they will still go ahead and [buy a bottle for convenience sake](https://www.trendhunter.com/trends/bottle-packagings). Vue Luxury Water taps into this desire and goes a step further through branding in a way that makes their bottles look that much better than all the rest. The bottles come in glass, which begins to add to that [perceived elevated status](https://www.trendhunter.com/trends/eternal-water), and a [minimalist label](https://www.trendhunter.com/trends/smeg-and-24bottles) has been placed on the front. Overall the entire brand looks like something one would sip while eating filet mignon. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 23% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Luxury Water Branding:** Capitalizing on the desire for perceived value by creating a high-end feel to water packaging and branding. - **Minimalist Labeling:** The use of simple yet elegant label design may be applied in other industries to add class to their products. - **Glass Packaging:** Promoting a more sustainable approach to packaging may be a trend to watch out for in the near future. ### Who This Affects Most - **Beverage Industry:** The beverage industry has the opportunity to elevate its branding and packaging to add perceived value to its products. - **Luxury Goods Industry:** Luxury goods can adopt minimalist design practices to give their products a modern look and feel. - **Sustainability Industry:** An increase in demand for eco-friendly and sustainable packaging options may provide an opportunity to explore new materials or packaging designs. ## Related on Trend Hunter - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Premium Clean-Cut Drink Branding](https://www.trendhunter.com/trends/sparkling-ice-branding-refresh.md) - [Extreme Beverage Taste Tests](https://www.trendhunter.com/trends/blind-taste-test.md) - [Sparkling Water Anniversary Packaging](https://www.trendhunter.com/trends/spellegrino-and-future-brand.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Creative Constellation Water Bottles](https://www.trendhunter.com/trends/evian-x-coperni.md) - [Splashy Canned Water](https://www.trendhunter.com/trends/drink-weird-canned-water.md) - [Gourmet Water Bars](https://www.trendhunter.com/trends/aqua-water-bar.md) - [Elevated Wine Waters](https://www.trendhunter.com/trends/boutique-wine-water.md)