# Celebratory Ski Brand Revivals Vuarnet's 60th Anniversary Collection Celebrates Its iconic Styles By Mary Van Puymbroeck | Published 2017-06-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vuarnets-60th-anniversary-collection References: [hypebeast](https://hypebeast.com/2017/6/vuarnet-return-with-a-fresh-new-designs) & [vuarnet](http://vuarnet.com/de/stories/59-reedition-du-t-shirt-vuarnet) French ski brand Vuarnet's 60th anniversary collection is a relaunch of its many classic styles. Vuarnet's most iconic product, its Glacier sunglasses, used glass lenses instead of plastic for its protective properties. These will be re-released in a limited edition run and will feature a buy-a-pair give-a-pair initiative. With each pair that Vuarnet sells, the company will donate a pair to people living in areas exposed to extreme sun like the Himalayas, the Andes or Siberia. In addition to the re-release of its Glacier sunglasses, Vuarnet will also be re-launching a [limited run](https://www.trendhunter.com/trends/waiting-for-the-sun-x-percival) (only 1,957 items) of its iconic logo t-shirt in classic neon and pastel colorways. The products in Vuarnet's 60th anniversary collection will be available online or at the first physical Vuarnet store located in Paris. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 63% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Classic Sunglass Revival:** Releasing a limited edition run of classic sunglasses with a buy-a-pair give-a-pair initiative presents an opportunity for disruptive innovation in the eyewear industry. - **Logo T-shirt Re-launch:** Re-launching a limited run of iconic logo t-shirts in nostalgic colorways creates an opportunity for disruptive innovation in the fashion industry. - **Online and Physical Store Expansion:** Opening the first physical store in Paris while also selling products online represents an opportunity for disruptive innovation in the retail industry, blending traditional and digital shopping experiences. ### Where This Applies - **Eyewear:** The classic sunglasses revival, combined with a philanthropic initiative, presents an opportunity for innovation in the eyewear industry. - **Fashion:** The re-launch of iconic logo t-shirts in nostalgic colorways presents an opportunity for innovation in the fashion industry. - **Retail:** The expansion of online sales and opening a physical store in Paris offers an opportunity for innovation in the retail industry by catering to both digital and offline customers. ## Related on Trend Hunter - [Iconic Eyewear Design Revivals](https://www.trendhunter.com/trends/hookipa-ultra.md) - [Sporty 70s Era Eyewear](https://www.trendhunter.com/trends/oakley-muzm-eyeshade.md) - [Classic Sporty Sunglasses](https://www.trendhunter.com/trends/vallon-daytrippers.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [90s-Inspired Metallic Sunglasses](https://www.trendhunter.com/trends/oakley-neo-jacket.md) - [Luxury Womens Ski Collections](https://www.trendhunter.com/trends/womens-lv-ski.md) - [Elevated Overzied Sunglasses](https://www.trendhunter.com/trends/giant-vintage.md) - [Alpine Couture Luxe Capsules](https://www.trendhunter.com/trends/lv-ski-2025.md) - [Opulent Cozy Skiwear Capsules](https://www.trendhunter.com/trends/fusalp.md)